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2010 Vision: Engage New Business

In 1999 the best-selling business book, The Experience Economy: Work is Theatre & Every Business a Stage taught us that goods and services are no longer enough. The authors Joseph Pine and James Gilmore advised business owners, “to be successful in today’s increasingly competitive environment, companies must learn to stage experiences for each one of their individual customers.”

Alison Alhamed
Alison AlhamedEditor in Chief, MODERN SALON
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July 10, 2011
2010 Vision: Engage New Business

 


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