Fill Your Chairs
Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.
by Bart Foreman
PBA Helps to Prevent Deregulation of the New Hampshire Cosmetology Industry
The Professional Beauty Association’s (PBA) government advocacy efforts helped to prevent passage of New Hampshire House Bill 466-FN, which would have deregulated the state’s cosmetology industry. By taking swift action to alert beauty professionals in New Hampshire and the industry at large, PBA’s government affairs department was able to organize supporters who sent a clear message to state legislators that deregulation was not in the best interest of consumers and licensed beauty professionals. By providing clear information on the matter, and the means to take action, PBA’s efforts helped prevent what would have been a severe blow to the livelihoods of many and jeopardize the integrity of the cosmetology and barbering profession.
by Stacey Soble
Inspired Thinking
AN INNOVATIVE, day-long business forum hosted by America’s Beauty Show (ABS), P&G Salon Professional and SALON TODAY at the 2011 ABS not only pumped up salon owners with new client thinking and business-building strategies, it provided a leadership foundation to support them as they went home to implement these inspired ideas.
by Stacey Soble
Spa Software At Your Fingertips
With Mikal Corporation Cyber Preceptionist App, clients can check in, update their information, book a future appointment, look at current specials, staff information and service descriptions all at their fingertips.
Pureology Green School
Whether you are a parent, teacher or student, you can nominate any K-12 public, private or charter school that deserves a green school makeover in Pureology’s Global Green USA’s Green School Makeover Competition. One school will win a “green makeover” and four finalist schools will win $2,500 for their sustainable upgrades. Entries will be accepted from March 1 through September 30, 2011.
Be-Cause Kick Off Party
THE STAR-STUDDED, salon-packed Millennium Harms Software Be-Cause event at Tela Salon in the Meatpacking District of NYC brought together more than 240 salon professionals in a kick-off party to benefit Beauty Changes Lives.
Skin Care Products: Three Sure Things
American International Industries (AII), a leader in developing innovative beauty and skin care products for the past 40 years, offers three areas to boost your income while expanding your salon’s full service promise.
Smooth and Straightforward
Keratin hair smoothing has exploded as a top-selling salon service category in just three years. In an effort to comply with standards, Simply Smooth puts every batch of product through independent lab testing and openly provides stylists and clients with straight facts about the chemistry. Simply Smooth gives clients a full range of longevity and frizz and curl reduction options.
Highlighting Help
“New Blonde is part of Goldwell’s strategy to support and partner with our salons by giving them tools to increase their revenue through new service concepts and exploiting new areas of business,” says Diana Carpenter, brand manager of color and texturizers. “At Goldwell, innovation rules.”
Priority: Healthy-Looking Hair
The cornerstone of all Joico products is Quadramine Complex, a patented technology that repairs and maintains healthy-looking hair. K-PAK products contain the highest concentration of Quadramine Complex, repairing and reconstructing from back bar through retail. Joico’s latest advancement, Vero K-PAK Color’s Age-Defy Haircolor, also incorporates Quadramine technology to reconstruct hair as you color; its 3-Defense Technology appears to reverse the signs of aging by improving hair’s texture, luster and color—TLC redefined!
Scalp Help
Beautiful hair begins with the skin on the scalp. Nioxin’s Scalp Renew Treatment, a 10- to 15-minute scalp dermabrasion—a facial for the scalp— delivers immediate results by removing buildup on the scalp from products and the environment, clearing any sebaceous gland blockages and sloughing off dead cells.
Gloss and Shine
The gentle, ammonia- free Color Touch demi-permanent formula with Light²Color Complex takes just 5-15 minutes to deliver beautiful, multi-tonal dimension, depth and shine for 4-6 weeks, gradually washing out with no line of demarcation. It can be used alone, as an enhancement to a hair color service or as a highlights refresh between color appointments. The shade palette offers a range of rich, natural color featuring fashion-forward shades for every result from gray blending to vibrant red. It accommodates the colorist’s preference with application by either bowl and brush or bottle.
Spring Forward with Innovation!
Bounce back from a brutal winter by jumping onto the bandwagon of innovative add-on services and drive your business barometer out of the red and into the black. Smart new solutions = happy clients, more services and more money. Don’t get left behind!
Growth on Demand
IN ONE MONTH, salon owner Gwenn Lemoine, of Parlor Salon in New York, New York generated approximately $7,000 in revenue from a software and marketing program called Demandforce. “Demandforce gives me hours back in my day—its like I got a whole new marketing team on staff overnight,” she says. “Set up was easy, and the reviews and new customers just keep pouring in.”
How To Let Go of a Client
As part of her ongoing blog series, Owner's Forum, Karie Bennett, owner of Atelier Salon Spa in San Jose, tackles a reader's question about difficult clients.
Marketing: Chreky Promos
THE E-NEWSLETTERS SENT OUT EACH WEEK by Andre Chreky: The Salon Spa in Washington, DC, feature a number of topics—they write about promotions, product launches, trend reports, salon and spa tips...but what really sets them apart from other salons is that they feature “Chreky fans.”
April Musts
If your staff meetings are a little ho-hum, consider shaking them up with a little lively interaction that’s both fun and educational. Consider implementing one of these ideas at your next get-together: