
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
American International Industries (AII), a leader in developing innovative beauty and skin care products for the past 40 years, offers three areas to boost your income while expanding your salon’s full service promise.
American International Industries (AII), a leader in developing innovative beauty
and skin care products for the past 40 years, offers three areas to boost your
income while expanding your salon's full service promise.
On the menu:
GiGi's Super Fruit Brow & Lip Wax
Target client: Anyone who could benefi t from an
eyebrow arch or upper lip fuzz clean-up.
Innovations: New Concept + Next Level of Beauty
Do the math*
This easy upsell relies on the stylist's recommendation.
Switch up the service for men by combining a unibrow
and upper neck clean-up. Your potential:
• $20/Super Fruit Brow & Lip Wax.
• 20 clients/week
• $400/week x 52 weeks = $20,800/year
The Service Buzz
GiGi introduces two waxes containing high
concentrations of vitamins and antioxidants
and creating a healthy looking, relaxing aromatherapy
experience for clients. "We've combined
the most powerful Super Fruits-acai, blueberry,
cranberry and
pomegranate," reports
esthetician Susie Augustin,
associate brand manager.
"We call it ‘skin care meets
waxing.'"

On the menu: China Glaze Swirl Nail Art
Target client: Women who love unique nails,
because no two are alike!
Innovations: New Concept + Speed
Do the math*
Price this as you would any nail art service. The unique
nature of it attracts new nail clients. Your potential:
• $20/Swirl Technique
• 20 clients/week
• $400/week x 52 weeks = $20,800/year
The Service Buzz
"China Glaze treatments make a great addon
service, because they bring in a level of individual
pampering," says Rachel Schafer, China
Glaze nail artist. "Pair the wide range of crèmes,
shimmers, iridescents, pearls,
neons, glitters, glass-fl ecked and
metallics with a service like our
swirl technique to achieve endless
possibilities for customizing
a client's visit."

On the menu:Ardell Eyelash Application
Target client:Every woman.
Innovations:Next Level of Beauty + Speed
Do the math*
Everyday women can now have the
glamorous look they see on actresses
and supermodels. Your potential:
• $15/Full Set of Eyelashes
• 20 clients/week
• $300/week x 52 weeks = $15,600
The Service Buzz
Ardell lashes offer unique comfort for the
woman wearing them and couldn't be easier for
the salon professional who's applying them.
Ultra-light and easy to remove, the human hair
lashes are attached with an innovative adhesive
that guarantees lash security while protecting
your client's own lashes and eyes.
"Beauty pros can show the dramatic transformation
achieved with a set of lashes," says
Anne Moratto of American International
Industries (AII). "It's an instant facelift!"
* Example is for illustration purposes only. Pricing is at the sole discretion of the retailer or salon. Actual results may vary. Not all products or offers available in all areas.
More new services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

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Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti