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SEARCHBounce back from a brutal winter by jumping onto the bandwagon of innovative add-on services and drive your business barometer out of the red and into the black. Smart new solutions = happy clients, more services and more money. Don’t get left behind!
Bounce back from a brutal winter by jumping onto the bandwagon of
innovative add-on services and drive your business barometer out of the
red and into the black. Smart new solutions = happy clients, more
services and more money. Don't get left behind!
Technology moves so quickly it can feel hard to
keep up, when even a "simple" cell phone choice
can be dizzying. But, sifting through the options
and finding the solution that best meets your needs is
worth it-you end up being better connected and more
productive than ever.
The same strategy applies to your salon business
and service menu. Just as cell phones and other
technologies keep evolving and getting "smarter," so
do salon services. Consumers and beauty professionals
keep challenging manufacturers to improve speed and
results, and to deliver new options and experiences.
Here, in this special section, we spotlight some of
the most innovative new service opportunities for 2011,
and spell out how you can leverage each to add more
dollars to your business and personal bottom line.
Tell Them "You Have
the App for That!"
Clients are ready for better, faster, more. Establish
your salon as a "beauty innovation authority" by
offering them bright new ideas that introduce
beauty enhancements within every aspect-hair,
skin care and nails. A few tips:
Know the story: Script your front desk with time-of-booking suggestions for add-ons that add up.
Tell everyone: Be sure every client who calls in or walks in learns from your reception team about advanced treatments and formulas they may not be aware even exist, as well as options to speed up familiar services, or that "little something extra" just to welcome spring.
Cross-promote: Acquaint all stylists, estheticians, nail techs and assistants on your team with these same selections to discuss with clients in their chairs.
Market your message: Develop marketing campaigns and advertising slogans around the new technologies to position your salon as a forward-thinking, rejuvenating destination.
Don't forget Facebook! Be sure that your in-salon signage, salon menu, web site and social media efforts are ALL in sync with promoting your "innovation image," and introducing your updated service options.
In other words, to ensure you successfully use
innovation to move the growth pattern of your
salon revenue from red to black, do all you can to
reinforce the message that your salon is boldly
addressing clients' hair, nail care and skin care
needs and helping them to transition, beautifully,
to a new season.
CLICK ON THIS
Stay up to date on all the latest
"beauty apps"! For new service
ideas and product offerings, log
onto cosmoprofbeauty.com.
Revenue Revolution
The current explosion of innovation we're experiencing
in the beauty industry detonates new
bursts of income for your salon. This special
Beauty Biz Trend Report identifies four additional
profit niches that will multiply your spring
and summer dollars. The plus is that exceeding
client expectations generates repeat, retail and
referral business-and that, as they say, is priceless!
Show clients how they can:
Choose their texture. Today there's no reason for clients to complain about frizz, excessive curl, lack of body or thinning hair. Armed with keratin treatments, conditioning services, advanced product formulas and heat tools, your clients can have the hair of their dreams every single day.
Save time. From quick highlight brightening and conditioning services that cut daily styling time to nail color that lasts two weeks and hair removal that eliminates plucking time, you have the answer to one thing every client is looking for-more hours in the day.
Raise their beauty to the next level. The latest technology offers clients a degree of beauty that their mothers (and fathers) simply didn't have available to them. Watch their delight as you help them to discover what it's like to have a clean and healthy looking scalp, forever-fresh and glossy hair color, natural-looking applied eyelashes and customized nail shades. And don't forget the guys! Men's business is booming at many full-service and specialty salons, and many manufacturers are customizing products and service solutions to make salon experiences like hair color and other treatments more male-friendly.
Stay safe. Beauty at any cost? That's never in fashion. Salons must be more careful than ever to use the highest quality products that keep clients and their hair, skin and nails free from harm.
New services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
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Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
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Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
