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SEARCHBounce back from a brutal winter by jumping onto the bandwagon of innovative add-on services and drive your business barometer out of the red and into the black. Smart new solutions = happy clients, more services and more money. Don’t get left behind!
Bounce back from a brutal winter by jumping onto the bandwagon of
innovative add-on services and drive your business barometer out of the
red and into the black. Smart new solutions = happy clients, more
services and more money. Don't get left behind!
Technology moves so quickly it can feel hard to
keep up, when even a "simple" cell phone choice
can be dizzying. But, sifting through the options
and finding the solution that best meets your needs is
worth it-you end up being better connected and more
productive than ever.
The same strategy applies to your salon business
and service menu. Just as cell phones and other
technologies keep evolving and getting "smarter," so
do salon services. Consumers and beauty professionals
keep challenging manufacturers to improve speed and
results, and to deliver new options and experiences.
Here, in this special section, we spotlight some of
the most innovative new service opportunities for 2011,
and spell out how you can leverage each to add more
dollars to your business and personal bottom line.
Tell Them "You Have
the App for That!"
Clients are ready for better, faster, more. Establish
your salon as a "beauty innovation authority" by
offering them bright new ideas that introduce
beauty enhancements within every aspect-hair,
skin care and nails. A few tips:
Know the story: Script your front desk with time-of-booking suggestions for add-ons that add up.
Tell everyone: Be sure every client who calls in or walks in learns from your reception team about advanced treatments and formulas they may not be aware even exist, as well as options to speed up familiar services, or that "little something extra" just to welcome spring.
Cross-promote: Acquaint all stylists, estheticians, nail techs and assistants on your team with these same selections to discuss with clients in their chairs.
Market your message: Develop marketing campaigns and advertising slogans around the new technologies to position your salon as a forward-thinking, rejuvenating destination.
Don't forget Facebook! Be sure that your in-salon signage, salon menu, web site and social media efforts are ALL in sync with promoting your "innovation image," and introducing your updated service options.
In other words, to ensure you successfully use
innovation to move the growth pattern of your
salon revenue from red to black, do all you can to
reinforce the message that your salon is boldly
addressing clients' hair, nail care and skin care
needs and helping them to transition, beautifully,
to a new season.
CLICK ON THIS
Stay up to date on all the latest
"beauty apps"! For new service
ideas and product offerings, log
onto cosmoprofbeauty.com.
Revenue Revolution
The current explosion of innovation we're experiencing
in the beauty industry detonates new
bursts of income for your salon. This special
Beauty Biz Trend Report identifies four additional
profit niches that will multiply your spring
and summer dollars. The plus is that exceeding
client expectations generates repeat, retail and
referral business-and that, as they say, is priceless!
Show clients how they can:
Choose their texture. Today there's no reason for clients to complain about frizz, excessive curl, lack of body or thinning hair. Armed with keratin treatments, conditioning services, advanced product formulas and heat tools, your clients can have the hair of their dreams every single day.
Save time. From quick highlight brightening and conditioning services that cut daily styling time to nail color that lasts two weeks and hair removal that eliminates plucking time, you have the answer to one thing every client is looking for-more hours in the day.
Raise their beauty to the next level. The latest technology offers clients a degree of beauty that their mothers (and fathers) simply didn't have available to them. Watch their delight as you help them to discover what it's like to have a clean and healthy looking scalp, forever-fresh and glossy hair color, natural-looking applied eyelashes and customized nail shades. And don't forget the guys! Men's business is booming at many full-service and specialty salons, and many manufacturers are customizing products and service solutions to make salon experiences like hair color and other treatments more male-friendly.
Stay safe. Beauty at any cost? That's never in fashion. Salons must be more careful than ever to use the highest quality products that keep clients and their hair, skin and nails free from harm.
New services:
Gloss and Shine
Scalp Help
Priority: Healthy-Looking Hair
Highlighting Help
Smooth and Straightforward
Skin Care Products: Three Sure Things
14-Day Nails
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
