You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Inspired Thinking
AN INNOVATIVE, day-long business forum hosted by America’s Beauty Show (ABS), P&G Salon Professional and SALON TODAY at the 2011 ABS not only pumped up salon owners with new client thinking and business-building strategies, it provided a leadership foundation to support them as they went home to implement these inspired ideas.
July 11, 2011
3 min to read
Reuben Carranza, CEO of P&G Salon
Professional North America, welcomed
attendees and provided the framework
for the day of learning.
The forum was moderated by John
Moroney, vice president of business
development for P&G Salon
Professional, and Stacey Soble,
editor in chief of SALON TODAY.
"First and foremost it comes to
understanding your clients," says Mark
Komanecky. "You want to be the ultimate
authority-that translates into loyalty."
AN INNOVATIVE, day-long business
forum hosted by America's Beauty Show
(ABS), P&G Salon Professional and
SALON TODAY at the 2011 ABS not only
pumped up salon owners with new client
thinking and business-building
strategies, it
provided a leadership
foundation to support
them as they went
home to implement
these inspired ideas.
"Smart Thinking, Straight Talk: A
Salon and Spa Owner Dialogue" unveiled
the way clients think through a
presentation about shopper-based design
and a unique panel which paired
beauty editors of consumer magazines
with top salon owners who serve the
same target clients.
In the afternoon, Neil Ducoff,
award-winning author and founder of
Strategies, put attendees on the path to
"No-Compromise Leadership," while
Jim Lafferty, CEO of Coca Cola for
West Africa showed attendees how
to achieve a better work/life balance.
Following are some revealing
stats and eye-opening thoughts from
the forum:
The average client spends 45 minutes in the stylist's chair,
versus 22 minutes shopping in a retail store and eight
seconds making a decision at a product shelf. "You have
advantages that mass-market retailers don't have-the personal
consultation, expertise, the power of recommendation and time,"
says Mark Komanecky, director of shopper-based design for P&G.
"The trendsetter client already knows the trends and popular products," says Allure Beauty
Director Amy Keller Laird.
"Tailor your advice. She's too smart for the classic upsell."
"You can recognize the experience-seeker client because she is your retail and gift
card purchaser," says Larry Silvestri, chief operating officer of Mario Tricoci Salons and
Spas. "She's looking for innovative services that deliver immediate results and give her
a great experience, both in the salon and at home."
"In a February 2011 Self magazine poll:
68% of readers say the day before a stressful work deadline, they'd rather get the best hair cut of their lives than the best massage of their lives.
50% say a great hair cut puts them in a better mood than amazing sex."-Elaine D'Farley, beauty director for Self
On how to recognize your perfection-seeking
client, Ginger Boyle, owner
of Planet Salon in Beverly Hills
advises, "She has good posture, a nice
manicure, well-maintained eyebrows
and designer shoes and accessories."
"Every day, you watch
opportunities pass you
by," says Neil Ducoff. "This
business holds plenty of
potential, but turning that
into dollars takes a no-compromise
leader."
"People can rise to your greatest
expectations or sink to your lowest," says
Jim Lafferty. "Trust and delegate. Young
people can step up if you belief in them,
but if you micromanage them they'll
never show you what they can do."
Subscribe to Our Newsletter
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
Working Through the Gray Areas of the Small Business Health Care Tax Credit
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
5 Things Every New Stylist Should Learn Early
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
The Four Numbers Every Salon Owner Should Know
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
Your Salon Can't Survive Without You. That's the Problem.
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Waiting for the Right Time Is a Decision. Here's What It's Costing You.
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble