A Tale of Three Head Spas
In our first digital cover feature for MODERN Spa & Wellness, we investigate the business launches of three successful head spa operations, then offer six practical strategies for getting started.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Salon Today's Data-Driven Salon Summit and The FiLL by Qnity Team Up for Salon Week
Two distinct events, both committed to growth for salon, spa, medspa, and barbershop owners, create one powerful experience of connection, growth, and recognition.
by Stacey Soble
How to Fire a Client
Let's face it, some clients are toxic. Sometimes, saying goodbye to a client is the best thing you can do for your team, your culture and your fellow guests. Owners Daniel Mason-Jones and Eric Fisher share their own experiences, common reasons for letting a client go, and how to do it.
by Stacey Soble
Historic Charm Meets Modern Luxury in Our 2025 Spa of the Year
A historic hotel is reimagined into a multi-level salon, medspa and beauty bar in downtown Kansas City, Missouri. See the images and take a personalized tour with Owner Carl Glorioso.
by Stacey Soble
New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
by Stacey Soble
Avanti Salon Celebrates 50 Years of Style and Success on Boston's Newbury Street
As one of Boston's premier destinations for hair and beauty, Avanti Salon is proud to celebrate half a century of creativity, talent, and small business excellence on Newbury Street. Owner Stephen Alex Iacobacci talks about how the salon has grown its success over the decades.
by Stacey Soble
Salons of the Year 2025: Design Journeys
Join us in exploring 24 of the nation's most aesthetically pleasing salons. Hear the owners explain what inspired their design choices and see why their guests love visiting these beautiful spaces again and again. See what's new in furniture and equipment, and gather advice in our Inspiration Center. Brought to you by Minerva Beauty and Phorest Salon Software.
by Stacey Soble
The Heartbeat of Success
As operations coordinator, Candice Hogan keeps Dame Salon Spa running smoothly. Owner Maggie Dame, says Candice is someone she can rely on, dream big with, and weather any storm beside. See what makes their partnership tick.
by Stacey Soble
Forecasting the Top 5 Aesthetic Trends of 2026
The American Academy of Facial Plastic and Reconstructive Surgery announces five aesthetic trends for 2026. Regeneration, precision and personalization define the future of facial plastic surgery.
by Stacey Soble
Boulevard Consumer Surveys Shows Gen Z and Millennials are Redefining the Self-Care Experience
New report reveals younger clients' first impressions are heavily influenced by social media; confirms increasing importance of a seamless online booking experience.
by Stacey Soble
Spark Pro Global, An Agency of Virtual Assistants
When a busy salon owner taps into the value of having a virtual assistant, she helps fellow salon owners delegate important tasks by launching Spark Pro Global, an agency of virtual assistants who cater to the professional beauty industry.
by Stacey Soble
Announcing the 2025 SALONS OF THE YEAR
Graeber & Company in Boise, Idaho, naps the top spot, while 23 other salons are showcased in the national salon design competition.
by Stacey Soble
A Jewel Box Salon with a Bohemian Vibe
Owner Reagan Baker creates a whimsical salon that blends old-world charm with modern flair in the heart of Soho. She takes delight in the fact that her clients often discover new aspects of her salon design during subsequent visits.
by Stacey Soble
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Quintessential Leader
It takes a lot of trust to leave a manager behind to run the ship while you relocate 1,500 miles away to open a new salon, but that's exactly what the owners of Zinke Hair Studio did. And, General Manager Nicole Ellerhorst didn't let them down. Meet this amazing manager.
by Stacey Soble
Linde Marketing Design Offers Salon-Intelligent Graphics to the Industry
After more than two decades of leading successful salons, David Linde launches his own marketing design agency.
by Stacey Soble
Service Spotlight: Glow Getter with a Hydraderm Boost
With the power of antioxidants, correcting peptides and plant-derived stem cells, the Glow Getter facial instantly smooths and firms for a youthful, hydrated complexion. See how Sway Wellness Spa sells more than 100 of these and the Hydraderm Boost each month.
by Stacey Soble