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SEARCHIn the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
In a webinar that feels more like an animated conversation with friends over coffee than an educational session, Muse Salon and Spa's Daniel Mason-Jones, Headlines The Salon's Gayle Fulbright and Phorest Software's Siobhan McCaffrey share successful marketing strategies to attract dream clients and top talent to their salons.
Siobhan McCaffrey starts things off by revealing some timely statistics from a recent study Phorest did on gift card sales. "More than half of the gift cards in our study were purchased online, and 22% of recipients were new guests to the salons for which they received gift cards," she shares.
Daniel Mason-Jones shares marketing ideas he picked up from attending TED Talks, as well as how Muse Salon has successfully used social media to continually attract both new clients and top talent into the salon. "Instagram has changed my life," he shares, referring to how he's built himself as a social media influencer "Now, it pretty much funds the house we live in. But the coolest thing about social media for us is the crazy amount of hairdressers who've packed up and moved across country to work in our salon."
And, Gayle Fulbright shares specific social media ads Headlines has launched using Phorest's Ads Manager program, including ones that hit it out of the ballpark, and others that flopped. "Over 2025, we spent $1,395 on ads, resulting in sales revenue of $344,379. And, it's not just a feeling anymore, we can track the exact a get up-to-the-minute updates."
Those are just a few of the great ideas shared in this fascinating webinar sponsored by Phorest Software. The complimentary webinar launched on December 3, but it is available to watch ON DEMAND when convenient for you.REGISTER NOW to capture all those salon-proven ideas.
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