
Beyond Facials Introduces Revolutionary Volume Boost Spicule Facial
This non-invasive facial, often referred to as 'liquid microneedling,' offers a unique approach to skincare by delivering real collagen benefits without needles or downtime.

Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

This non-invasive facial, often referred to as 'liquid microneedling,' offers a unique approach to skincare by delivering real collagen benefits without needles or downtime.

Spa Coordinator Allie Harris coordinates spa days and private events at Revive Salon & Day Spa, while managing inventory and addressing the needs of the spa staff. Owner Ashley Boehler says Harris provides the team with both visionary and directional leadership.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

Salon Manger Karla Patterson is the heart behind Cynergy Color Bar--the team told her so with a tribute that will make you grab those tissues.

It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.

While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.

With a Turkish Bath, an Experience Shower with Snowfall and a Sabbia Med Room, Excuria Salon and Spa captured a spot in our Salons of the Year. Owner Peggy Genauer gives you a video tour.

Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.

It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

When Christy Vowers purchased Rowdy Hair in Phoenix, Arizona, Sabrina Porter was already the manager. Vowers had been working in the salon for three years and observed Porter in action, and says Porter's the reason she decided to re-enter the world salon ownership.

While new clients build your growth, retained ones build your profitability. We examine the importance of client retention and offer four salon-proven ideas for boosting your salon's retention rates.

As our judges read those last essays and create their list of honorees in each category, we're planning to start announce the 2026 SALON TODAY 200 starting February 25.

Knowing that community and connection are as important as the experience, Parlor by Thompson and Company delivers with a full bar, gaming areas, workspaces and nostalgic décor. The cozy space captures Best Barbershop of the Year in our SALONS OF THE YEAR competition.

Maddie Zirkle started her career on the hospitality desk of Root Salon at the tender age of 15. Now, Salon Director, Zirkle makes clients and team members feel both seen and heard, and Owner Kate Gnaghey says she is "pure gold."

After reading Unreasonable Hospitality, Salon Blond's Victoria Marino and her team brainstormed ideas for elevating and personalizing the guest experience in their salons. Marino shows what they came up with in an episode of Salon Insider.

Having grown professionally at Hollywood Hair since graduating from cosmetology school, General Manager Jen Akers shifted from behind the chair, discovering her passion for management. Today, she is instrumental in the business's daily operations and is credited with playing a key role in helping the salon expand into a second and a third location.