As operations coordinator, Candice Hogan keeps Dame Salon Spa running smoothly. Owner Maggie Dame, says Candice is someone she can rely on, dream big with, and weather any storm beside. See what makes their partnership tick.
Operations Coordinator Candice Hogan and Owner Maggie Dame of Dame Salon Spa in De Pere, Wisconsin.
Dame Salon Spa
SALON TODAY's Meet the Manager series celebrates the managers, team leads and directors in the industry who work to maintain the vision and goals of salon, spas and barbershops. In today's profile, we meet Candice Hogan, operations coordinator at Dame Salon Spa in De Pere, Wisconsin. A friend of Owner Maggie Dame's since 2005, and on board the salon since 2016, Hogan makes "the hard days lighter, the celebrations sweeter and the vision possible,"says Dame.
Salon: Dame Salon Spa in De Pere, WI
Ad Loading...
Owner’s Name: Maggie Dame
Manager: Candice Hogan, Operations Coordinator
ST: When was Hogan hired?
Maggie Dame: "July 2016."
ST: Why did you think Hogan would be a good match for your business?
Ad Loading...
Dame: "Candice has been with Aveda for almost 20 years, wearing every hat possible within the support side of the salon spa world. We met as young girls at our first job at an Aveda salon in 2005."
ST: What personality characteristics make Hogan a good manager?
Dame: "She's organized, hardworking, urgent, disciplined, responsible, consistent, and kind."
ST: How is she compensated?
Dame: "She is paid an annual salary and works about 39 hours a week.
Ad Loading...
ST: What are the three most important tasks Hogan takes on at Dame Salon Spa?
Dame: “She’s a front desk daymaker: Candice operates and performs all of her responsibilities from our front desk. She is the first warm greeting that welcomes each guest, she manages the flow of the day, and completes each guest’s experience with a professional and smooth check-out. She manages all of this, plus answers phone calls with a load of laundry on her hip. She is Super Woman.
“Inventory/Ordering: Candice personally places every single order for our entire salon and spa. She places orders weekly with efficiency. Her care and attention to detail in ordering have consistently kept us under a 5% backbar cost to total revenue.
“Scheduling: Candice handles all guest and team scheduling. We have a next level system and enter all team members schedules for the next year in August. She handles time-off requests with kindness and care.”
ST: How is Hogan held accountable for the business’s performance?
Ad Loading...
Dame: “Candice bases all ordering on expense benchmarks. She follows these benchmarks and comes in below every time. She is a master of keeping our backbar and inventory costs low, ensuring profitability. Monthly, Candice and I run all of our salon’s numbers and compare them to our benchmarks, looking for wins and opportunities. These findings help guide our systems and decisions.”
ST: How often do you meet with this manager, and what do you review?
Dame: We meet every Friday morning at 7 a.m. for a 90-minute ‘leadership connection.’ We chose this time because we wanted to meet before the team arrives for the day. We are such a present leadership team that drawing the curtain to have a meeting in the middle of a busy day just didn’t align with our values. We have been meeting every Friday for five years.
ST: What types of continuing education do you offer Hogan?
Dame: “Candice participates in all ongoing Aveda Product Knowledge to support her leadership with our inventory and ordering. She also joins me for off-site experiences with Aveda and Serious Business. We believe in lifelong learning and read a couple of books a year together to keep our saws sharp.”
Ad Loading...
ST: How has this Hogan helped you personally or professionally?
Dame: “Candice is one in a million, and I can say with complete certainty: I could not lead at this level without her. As the manager of our 15-person salon—open just four days a week and producing over $1.5 million in annual revenue—Candice is the heartbeat behind our success. Her unwavering consistency, unmatched work ethic, and deep sense of ownership have been instrumental in helping us exceed our goals year after year.
“She is my right hand. My confidant. My steady. There are teammates… and then there are the rare few you simply can't do it without. For me, that's Candice. For the past nine years, she has been my trusted partner and a constant source of strength, clarity, and leadership. She leads with grace and grit—always showing up heart first, no matter the challenge or season. Her loyalty runs deep, her standards are high, and her belief in our team and our mission never wavers. The culture we've built, the numbers we've achieved, and the team we've retained are all reflections of her consistent excellence.
“Candice is someone I can rely on, dream big with, and weather any storm beside. She makes the hard days lighter, the celebrations sweeter, and the vision possible. I am endlessly thankful for her presence in this business and in my life.
Nine years together, and I'm still in awe of all that she brings to the table and how lucky I am to have her by my side.’
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan.
The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry.
Here’s to your summer season working as hard as you do!
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.