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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Salons of the Year 2025: Design Journeys

Join us in exploring 24 of the nation's most aesthetically pleasing salons. Hear the owners explain what inspired their design choices and see why their guests love visiting these beautiful spaces again and again. See what's new in furniture and equipment, and gather advice in our Inspiration Center. Brought to you by Minerva Beauty and Phorest Salon Software.

The Heartbeat of Success

As operations coordinator, Candice Hogan keeps Dame Salon Spa running smoothly. Owner Maggie Dame, says Candice is someone she can rely on, dream big with, and weather any storm beside. See what makes their partnership tick.

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The Quintessential Leader

It takes a lot of trust to leave a manager behind to run the ship while you relocate 1,500 miles away to open a new salon, but that's exactly what the owners of Zinke Hair Studio did. And, General Manager Nicole Ellerhorst didn't let them down. Meet this amazing manager.

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Inspiring Through Action

General Manager and CFO Hallie Spurlin leaned into leadership, even when it was uncomfortable, and now serves as a mentor, coach, and confidante to nearly 100 employees at Urban Betty. Find out why her emotional intelligence, paired with her operational brain, is the engine behind much of Urban Betty's continued success.

Bringing Calm to Chaos

With a natural sense of hustle and a skill for structure and service, Manager Meagan Vellinga tackles daily operations, leadership and culture development, and marketing and brand coordination, so Owner Lia Hakim can strategically grow the business.

Technology|Articles|Sep 22, 2025

Powering Your Spa Concept

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.

In The Know|News|Sep 19, 2025

The Future is Now

Perfect Corp.'s 10th Annual Global Beauty and AI Fashion Forum illustrated the myriad of ways artificial intelligence and augmented reality are redefining the beauty and fashion industries, and SALON TODAY contributed a panel with leading salon owners who shared how they are using AI in consumer-connected ways from onboarding talent to managing reservations.

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