Creating a Welcoming Luxury Experience
With a Turkish Bath, an Experience Shower with Snowfall and a Sabbia Med Room, Excuria Salon and Spa captured a spot in our Salons of the Year. Owner Peggy Genauer gives you a video tour.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
2026 SALON TODAY 200: Philanthropy
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
by Stacey Soble
2026 SALON TODAY 200: Business Builders
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
by Stacey Soble
A Space to Ground Down and Level Up
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
by Stacey Soble
Taking the Time to Do Things Right
When Christy Vowers purchased Rowdy Hair in Phoenix, Arizona, Sabrina Porter was already the manager. Vowers had been working in the salon for three years and observed Porter in action, and says Porter's the reason she decided to re-enter the world salon ownership.
by Stacey Soble
Proven Ideas for Building a Revolving Door of Loyal Clients
While new clients build your growth, retained ones build your profitability. We examine the importance of client retention and offer four salon-proven ideas for boosting your salon's retention rates.
by Stacey Soble
SALON TODAY 200 Announcements Coming Soon!
As our judges read those last essays and create their list of honorees in each category, we're planning to start announce the 2026 SALON TODAY 200 starting February 25.
by Stacey Soble
A Grooming Gathering Space
Knowing that community and connection are as important as the experience, Parlor by Thompson and Company delivers with a full bar, gaming areas, workspaces and nostalgic décor. The cozy space captures Best Barbershop of the Year in our SALONS OF THE YEAR competition.
by Stacey Soble
Making Guests and Staff Feel Seen and Heard
Maddie Zirkle started her career on the hospitality desk of Root Salon at the tender age of 15. Now, Salon Director, Zirkle makes clients and team members feel both seen and heard, and Owner Kate Gnaghey says she is "pure gold."
by Stacey Soble
Unreasonable Hospitality Salon Style
After reading Unreasonable Hospitality, Salon Blond's Victoria Marino and her team brainstormed ideas for elevating and personalizing the guest experience in their salons. Marino shows what they came up with in an episode of Salon Insider.
by Stacey Soble
The Management Maestro
Having grown professionally at Hollywood Hair since graduating from cosmetology school, General Manager Jen Akers shifted from behind the chair, discovering her passion for management. Today, she is instrumental in the business's daily operations and is credited with playing a key role in helping the salon expand into a second and a third location.
by Stacey Soble
A Tale of Three Head Spas
In our first digital cover feature for MODERN Spa & Wellness, we investigate the business launches of three successful head spa operations, then offer six practical strategies for getting started.
by Stacey Soble
Salon Today's Data-Driven Salon Summit and The FiLL by Qnity Team Up for Salon Week
Two distinct events, both committed to growth for salon, spa, medspa, and barbershop owners, create one powerful experience of connection, growth, and recognition.
by Stacey Soble
How to Fire a Client
Let's face it, some clients are toxic. Sometimes, saying goodbye to a client is the best thing you can do for your team, your culture and your fellow guests. Owners Daniel Mason-Jones and Eric Fisher share their own experiences, common reasons for letting a client go, and how to do it.
by Stacey Soble
Historic Charm Meets Modern Luxury in Our 2025 Spa of the Year
A historic hotel is reimagined into a multi-level salon, medspa and beauty bar in downtown Kansas City, Missouri. See the images and take a personalized tour with Owner Carl Glorioso.
by Stacey Soble
New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
by Stacey Soble
Avanti Salon Celebrates 50 Years of Style and Success on Boston's Newbury Street
As one of Boston's premier destinations for hair and beauty, Avanti Salon is proud to celebrate half a century of creativity, talent, and small business excellence on Newbury Street. Owner Stephen Alex Iacobacci talks about how the salon has grown its success over the decades.
by Stacey Soble