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SEARCHThough their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
ERGO Styling Tools' Brock Goldberg presents HairToStay's Bethany Hornthal with a donation of $33,000 at America's Beauty Show.
Credit: ERGO Styling Tools
The news of a cancer diagnosis can knock a patient off their feet, leaving them to navigate a new scary world of uncertainty and treatments. In 2025 and 2026, ERGO Styling Tools created three signature pink brushes and clips as part of the Astronaut of Hope collection.
Proceeds from the sale of the collection were recently donated to HairToStayin Chicago as part of America's Beauty Show. HairToStay is a non-profit charity focused on subsidizing scalp cooling treatments which help mitigate chemo-induced hair loss. ERGO presented HairToStay Founder Bethany Hornthal with a check for $33,000.
ERGO's Astronaut of Hope Collection raised funds for HairToStay, a non-profit charity that makes scalp cooling affordable for cancer patients.
Credit: ERGO Styling Tools
"The Astronaut of Hope collection was designed to support the experience of a cancer diagnosis as being 'launched' into a strange, scary, and isolated environment--much like outer space," says Robert Reed, founder of ERGO Styling Tools. "The Astronaut of Hope represents the bravery required to navigate that unknown territory. It also recognizes the psychological impact of losing one's hair. By supporting scalp cooling, we aim to give patients a sense of privacy, normalcy, and control over their identity during treatment."
The Astronaut of Hope represents the bravery required to navigate unknown territory.
Credit: ERGO Styling Tools
Interesting stats about HairToStay:
In 2025, HairToStay granted subsidies for scalp cooling treatments to 1,481 recipients, representing an 18% increase over 2024 subsidies
To date, HairToStay has awarded $5,134,00 in subsidies.
99% of applicants reported the subsidy was an important factor in deciding to use scalp cooling
88% of recipients reported that scalp cooling treatments were a positive impact on their overall wellbeing
92% of recipients felt more in control of their treatment journey
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