MENU
SEARCHWho is the ST200 Class of 2010? If you took a composite picture of the typical ST200 owner, you would see a salon and spa that ...
Who is the ST200 Class of 2010? If you took a composite picture of the typical ST200 owner, you would see a salon and spa that ...
Opened its doors in 2000.
Occupies 4,915 square feet of space.
Earned an average of $1,665,466 in gross revenue in 2008.
Experienced an average 21-percent increase in revenues from 2007 to 2008.
Received 33 percent of their gross revenues from hair cutting and color service sales.
Charged an average of $48.75 for a shampoo, cut and style.
Charged an average of $64.70 for a single-process color.
Employed an average of 35 employees.
Spent almost half (48%) their expenditures on labor costs.
Is a member of one or more professional associations.
Who says 2008 ended on a bad note? Even though SALON TODAY broadened the focus of the competition to include best practices, the SALON TODAY 200 as a class continued to demonstrate strong growth. In 2003, the average gross revenue was $1,025,730 compared with the $1,665,466 reported for 2008. Despite the economic crash, 2008 gross revenues demonstrated an average 21 percent increase over 2007-a few percentage points slower than years earlier, but still a healthy growth rate.
The SALON TODAY 200 Class of 2010 yields some interesting observations when it comes to the name game:
Five salons had a foreign affair, playing with translations of the word beauty: Beau Monde Spalon; Bella Capelli Sanctuario, Bella Luci Salon, Bella Salon and Day Spa, and Belle Epoque an Atelier Salon.
At least eight got colorful: Green Peridot, Greener Grass Hair Color and Designs, Indigo Home for Hair & Body, Indigo Salon and Spa, Jade Aveda Salon, Jungle Red Salon, Red 7 Salon and Salon Orange Moon.
While others explored the flora and fauna: Lemon Lime, Mango Salon, Tangerine Salons, Wildflowers Salon and Wisteria Salon Spa.
And, 11 got right to the point, starting their name with word, salon.
When the SALON TODAY 200 Class of 2010 looks at their gross revenues by category, hair cutting services and hair coloring services are head to head with 32% each, followed by retail sales at 18%, skincare and bodycare services at 11%; nail services at 5% and chemical services at 2%.
Unfortunately, what comes in also goes out. At 48% labor costs accounts for almost half of all ST200 expenditures, followed by supplies at 11%, rent/mortgage at 8%, taxes at 5%, marketing/advertising at 3%, and conventional employee benefits, education and training, utilities, professional services and insurance at 2% each. Owners did keep some of the pie, with 4% of the expenditures allotted for owner compensation and 6% making its way into profit. (Other responses accounted for 5%.)
On average, for each $25,000 to $34,000 in sales, the ST200 add on another employee.
The states with the largest number of ST200 salons were California, Pennsylvania, Texas and Ohio. Regionally, 32% of salons were located in the South; 30% in the Midwest; 20% in the Northeast; 17% in the West and 1% were outside the United States. Regionally, there were some interesting differences:
Salons in the Midwest tend to be larger than other regions.
Salons in the South experienced a much higher growth rate (31%) from 2007 to 2008 than salons in the Midwest or the Northeast.
Salons in the West charge significantly more for both cutting and coloring services than salons in other parts of the country.
Retail sales represent a higher percentage of gross revenues for salons in the Midwest and West.
Rent/mortgage and insurance expenses are a higher percentage of total expenses for salons in the West.
Your ST200 class of 2010... (Click here)
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
