Salon Today
MenuMENU
SearchSEARCH

PBA Industry Alert about Brazilian Keratin

Earlier this year, the Professional Beauty Association issued the following alert regarding Brazilian keratin treatments:

by Web Editor
July 10, 2011
3 min to read



Earlier this year, the Professional Beauty Association issued the following alert regarding Brazilian keratin treatments:

Recent media stories continue to raise questions in our industry about the safety of some Brazilian hair straighteners—also known as Brazilian keratin treatments (BKT) and/or “escova progressiva.” The media has highlighted the use of formaldehyde as an ingredient in these treatments, raising particular questions about the levels of formaldehyde used in some products.

Related articles:

Ad Loading...

Additionally, the media has drawn attention to the mislabeling and/or lack of labeling on the part of some product manufacturers. Specifically, it has been reported that some Brazilian hair straightening products are marketed as “formaldehyde free”, when in fact they contain formaldehyde.

The use of Brazilian hair straighteners has become increasingly popular over the last several years. Although there have been no comprehensive studies on these products and treatments, some experts are concerned about the possible inhalation of formaldehyde in unsafe quantities—both on the part of salon industry professionals and consumers.

Commonly used as a preservative, formaldehyde is found in everyday household goods such as glue and particle board. However, acute exposure can be highly irritating and may cause severe allergic reactions of the skin, eyes and respiratory tract. It is also a suspected human carcinogen. Individual reactions to different levels of formaldehyde (as with most environmental stimuli) can vary greatly based on hereditary and lifestyle factors.

The independent Cosmetic Ingredient Review (CIR) Expert Panel completed an extensive review of formaldehyde in 1984, and listed it as “safe as used” in cosmetics within certain specifications. CIR listed formaldehyde as safe for use in cosmetics in quantities of point two percent (0.2%) or less. CIR also advises that “formaldehyde should not be used in products intended to be aerosolized.”

The OSHA limit is 0.75 parts per million (ppm) over an eight-hour exposure period. When a product like the Brazilian straightener is applied to the hair and is heated with a flatiron, formaldehyde vaporizes and is released into the air. In this situation, both stylist and client can be exposed to levels of formaldehyde greater than 0.75 ppm by inhaling these vapors.

Some products currently on the market have been found to contain formaldehyde in excess of the CIR standard. The health and safety of beauty professionals and consumers is a top priority for our industry. As such, PBA strongly encourages the industry to ask pertinent questions regarding product ingredients, appropriate handling, application techniques and any safety or allergy warnings that should be shared with consumers.

The market is full of various hair straightening products that have been established to be safe by a strict selection process of ingredients that are safe and suitable for straightening and relaxing hair. Product safety can be established through firm adherence to quality assurance principles and good manufacturing practices. It is especially important to follow the directions on the product label to ensure that the product performs as intended and to prevent irritation to the skin.

Finally, the safety of products is monitored in the marketplace through reports of consumer comments and complaints. Companies should include a phone number on their products where comments or complaints may be reported.

For more information about this PBA Industry Alert, please contact Sam Leyvas at 800-468-2274 or 480-281-0424 x3437. Also, visit probeauty.org.







Subscribe to Our Newsletter

More Salon Management

Nicki Wenz (above) and Allison Stock of Zandi K Salon

The Heartbeat of Zandi K's Success

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

Ad Loading...
Solar panels on a commercial building.

Shedding Light on Solar Tax Credits for Your Beauty Business

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

The Salon Ghost Report: Stop Wasting Hours Chasing Unqualified Applicants

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.

Sponsored by Beautista

2026 Beauty & Wellness Summer Marketing Calendar

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!

Sponsored by Millennium Systems International

Ad Loading...

The Voice of Calm

Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.

The State of Beauty and Wellness in 2026

Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.

Sponsored by Zenoti

Ad Loading...