Salon Today
MenuMENU
SearchSEARCH

PBA Industry Alert about Brazilian Keratin

Earlier this year, the Professional Beauty Association issued the following alert regarding Brazilian keratin treatments:

by Web Editor
July 10, 2011
3 min to read



Earlier this year, the Professional Beauty Association issued the following alert regarding Brazilian keratin treatments:

Recent media stories continue to raise questions in our industry about the safety of some Brazilian hair straighteners—also known as Brazilian keratin treatments (BKT) and/or “escova progressiva.” The media has highlighted the use of formaldehyde as an ingredient in these treatments, raising particular questions about the levels of formaldehyde used in some products.

Related articles:

Ad Loading...

Additionally, the media has drawn attention to the mislabeling and/or lack of labeling on the part of some product manufacturers. Specifically, it has been reported that some Brazilian hair straightening products are marketed as “formaldehyde free”, when in fact they contain formaldehyde.

The use of Brazilian hair straighteners has become increasingly popular over the last several years. Although there have been no comprehensive studies on these products and treatments, some experts are concerned about the possible inhalation of formaldehyde in unsafe quantities—both on the part of salon industry professionals and consumers.

Commonly used as a preservative, formaldehyde is found in everyday household goods such as glue and particle board. However, acute exposure can be highly irritating and may cause severe allergic reactions of the skin, eyes and respiratory tract. It is also a suspected human carcinogen. Individual reactions to different levels of formaldehyde (as with most environmental stimuli) can vary greatly based on hereditary and lifestyle factors.

The independent Cosmetic Ingredient Review (CIR) Expert Panel completed an extensive review of formaldehyde in 1984, and listed it as “safe as used” in cosmetics within certain specifications. CIR listed formaldehyde as safe for use in cosmetics in quantities of point two percent (0.2%) or less. CIR also advises that “formaldehyde should not be used in products intended to be aerosolized.”

The OSHA limit is 0.75 parts per million (ppm) over an eight-hour exposure period. When a product like the Brazilian straightener is applied to the hair and is heated with a flatiron, formaldehyde vaporizes and is released into the air. In this situation, both stylist and client can be exposed to levels of formaldehyde greater than 0.75 ppm by inhaling these vapors.

Some products currently on the market have been found to contain formaldehyde in excess of the CIR standard. The health and safety of beauty professionals and consumers is a top priority for our industry. As such, PBA strongly encourages the industry to ask pertinent questions regarding product ingredients, appropriate handling, application techniques and any safety or allergy warnings that should be shared with consumers.

The market is full of various hair straightening products that have been established to be safe by a strict selection process of ingredients that are safe and suitable for straightening and relaxing hair. Product safety can be established through firm adherence to quality assurance principles and good manufacturing practices. It is especially important to follow the directions on the product label to ensure that the product performs as intended and to prevent irritation to the skin.

Finally, the safety of products is monitored in the marketplace through reports of consumer comments and complaints. Companies should include a phone number on their products where comments or complaints may be reported.

For more information about this PBA Industry Alert, please contact Sam Leyvas at 800-468-2274 or 480-281-0424 x3437. Also, visit probeauty.org.







Subscribe to Our Newsletter

More Salon Management

Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Ad Loading...
Headshot of Sophie Galabru

How Women are Rewriting the Rules of Grey Hair

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

Ad Loading...
Cover of whitepaper

How AI Is Closing Revenue Gaps for Salons and Spas

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.

Sponsored by Zenoti

copy of the whitepaper cover

The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists

Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.

Sponsored by Beautista

Cover of the whitepaper

Five Revenue Leaks Hiding in Your Salon

Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.

Sponsored by Zenoti

Nicki Wenz (above) and Allison Stock of Zandi K Salon

The Heartbeat of Zandi K's Success

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

Ad Loading...