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How does your staff translate trends into new services for your clientele?
Offering your clients the latest trends is an important part of staying on the cutting edge of business, so this month we asked: How does your staff monitor trends, share them with one another and translate them into new techniques and services for your clientele?
by Web Editor
July 10, 20113 min to read
Offering your clients the latest trends is
an important part of staying on the cutting
edge of business, so this month we asked:
How does your
staff monitor
trends, share them
with one another
and translate
them into new
techniques and
services for your
clientele?
“NEW TRENDS COME from an array of areas, which goes
hand in hand with the latest technology. Public fi gures,
stars, models, reality shows, magazines, in-house and
distributor classes are some of the paths that have always
worked. Recently, we added social networks like Facebook
and Twitter to the list. The staff takes pride in sharing the
latest trends. If a client’s request brings in a new style that
might be the next fad, it doesn’t go unnoticed—as the
other clients and staff want to take a look and comment or
just ask a question. It’s part of our environment and culture
to get involved. After all, we are here to have fun.”
MIKE O’NEILL
HAIR STUDIO 322
GLENMOORE, PENNSYLVANIA
“SEVERAL TEAM MEMBERS travel to Fashion Week,
working backstage with various product lines. When they come
back they share the top tips on hair, make-up and all the exciting
stories with the rest of the team and our clients. This assures that
we are moving in front of trends and not behind them.”
D SCOTT BALL
THE CUT & COLOR ROOM
ORLANDO, FLORIDA
“MONTHLY, WE HOLD HANDS-ON, in-salon classes.
We are a part of the Bumble and bumble Network, as well as
an Oribe salon—both companies have a lot of inspirational
tools (videos, pictures, monthly features at times) to keep my
team inspired and communicating. We also analyze pictures
from magazines and talk hair a lot in our down time, and
experiment on one another when possible.”
DIANE CHONG
STUDIO 107 HAIR INC.
ST. ALBERT, ALBERTA
“‘A NEW BROOM sweeps clean,’ my mom once told me.
And that is exactly how something new sweeps through
the salon. It is electric when one stylist falls in love with the
newest, latest, greatest whatever. It is wonderful to see the
whole team get excited and inspired. Then they will push it
a bit to see what else they can do with it.”
PAT HELMANDOLLAR
SAVVY SALON AND DAY SPA
CORNELIUS, NORTH CAROLINA
“WE HAVE WEEKLY morning classes, updates and
monthly team meetings to keep us all on the same page.
Short updates are held weekly with monthly leadership
meetings held as well. Keeping in touch regularly really
helps keep the staff aware of any new trends in the
industry.”
SAM JOHNSTON
ABQ HAIR STUDIO
ALBUQUERQUE, NEW MEXICO
“BECAUSE WE LIVE IN a small, relatively isolated
town, the internet provides a huge amount of information
regarding trends and new techniques as do trade
magazines and DVDs, which can be purchased through
stylist websites.”
KAREN ROBERTS
STUDIO K
LAS CRUCES, NEW MEXICO
“WE ATTEND YEARLY and bi-yearly events and classes;
we photograph our recent work and share these images with
clients. We talk up our attendance at classes to our clients
and show photos from hair shows, classes and events.”
MARY PARK-SMITH
SCISSORS SALON
GAINESVILLE, FLORIDA
“WE SCHEDULE WEEKLY and monthly classes provided
by our product manufacturers, plus we hire an outstanding
stylist to come in monthly for advanced styling. We also
have monthly classes for current spa services and trends.”
ANGELA GUIDO
DARYL CHRISTOPHER WELLNESS SALON AND SPA
WALTHAM/BOSTON, MASSACHUSETTS
“TRADE MAGAZINES, trade e-mails, trade shows,
fashion magazines and, of course, shopping!”
BEVERLY PASTOREK
CLASSIC TOUCH HAIR DESIGNERS
BERWYN, ILLINOIS
“Our team gets their
influences from fashion
magazines and the trade
publications. This is the
one time I don’t mind down
time: the staff share ideas
by way of discussion and
at times all it takes is one
staff member to do a cut on
mannequin for the other staff
to get involved. Our industry
is based on interpretation,
so there is never a right or
wrong way to offer clients
your perspective on what
you think will look good on
them with what the current
trends are. The more you do
it, the easier it becomes.”
IAN MARC
IMAGINE SALON & SPA
BEDFORD, NOVA SCOTIA
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