MENU
SEARCHOffering your clients the latest trends is an important part of staying on the cutting edge of business, so this month we asked: How does your staff monitor trends, share them with one another and translate them into new techniques and services for your clientele?
Offering your clients the latest trends is
an important part of staying on the cutting
edge of business, so this month we asked:
How does your
staff monitor
trends, share them
with one another
and translate
them into new
techniques and
services for your
clientele?
“NEW TRENDS COME from an array of areas, which goes
hand in hand with the latest technology. Public fi gures,
stars, models, reality shows, magazines, in-house and
distributor classes are some of the paths that have always
worked. Recently, we added social networks like Facebook
and Twitter to the list. The staff takes pride in sharing the
latest trends. If a client’s request brings in a new style that
might be the next fad, it doesn’t go unnoticed—as the
other clients and staff want to take a look and comment or
just ask a question. It’s part of our environment and culture
to get involved. After all, we are here to have fun.”
“SEVERAL TEAM MEMBERS travel to Fashion Week,
working backstage with various product lines. When they come
back they share the top tips on hair, make-up and all the exciting
stories with the rest of the team and our clients. This assures that
we are moving in front of trends and not behind them.”
“MONTHLY, WE HOLD HANDS-ON, in-salon classes.
We are a part of the Bumble and bumble Network, as well as
an Oribe salon—both companies have a lot of inspirational
tools (videos, pictures, monthly features at times) to keep my
team inspired and communicating. We also analyze pictures
from magazines and talk hair a lot in our down time, and
experiment on one another when possible.”
“‘A NEW BROOM sweeps clean,’ my mom once told me.
And that is exactly how something new sweeps through
the salon. It is electric when one stylist falls in love with the
newest, latest, greatest whatever. It is wonderful to see the
whole team get excited and inspired. Then they will push it
a bit to see what else they can do with it.”
“WE HAVE WEEKLY morning classes, updates and
monthly team meetings to keep us all on the same page.
Short updates are held weekly with monthly leadership
meetings held as well. Keeping in touch regularly really
helps keep the staff aware of any new trends in the
industry.”
“BECAUSE WE LIVE IN a small, relatively isolated
town, the internet provides a huge amount of information
regarding trends and new techniques as do trade
magazines and DVDs, which can be purchased through
stylist websites.”
“WE ATTEND YEARLY and bi-yearly events and classes;
we photograph our recent work and share these images with
clients. We talk up our attendance at classes to our clients
and show photos from hair shows, classes and events.”
“WE SCHEDULE WEEKLY and monthly classes provided
by our product manufacturers, plus we hire an outstanding
stylist to come in monthly for advanced styling. We also
have monthly classes for current spa services and trends.”
“TRADE MAGAZINES, trade e-mails, trade shows,
fashion magazines and, of course, shopping!”
“Our team gets their
influences from fashion
magazines and the trade
publications. This is the
one time I don’t mind down
time: the staff share ideas
by way of discussion and
at times all it takes is one
staff member to do a cut on
mannequin for the other staff
to get involved. Our industry
is based on interpretation,
so there is never a right or
wrong way to offer clients
your perspective on what
you think will look good on
them with what the current
trends are. The more you do
it, the easier it becomes.”
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
