
Big Opening Day for Data-Driven Salon Summit
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
Before the Miss USA preliminary competition, CHI artists prepped all 51 contestants for the mainstage event.






Larisa Love guest styling backstage at the Miss USA preliminary competition with CHI.
Jamie Newman
MODERN joined Farouk Systems Inc., along with handfuls of gorgeous women, backstage at the Miss USA preliminaries at the Mandalay Bay Resort and Casino in Las Vegas on May 11.
The 51 contestants reigning from each state (and the District of Columbia) got full-on glam for the Thursday evening event. The event determines who will make it into the Miss USA competition's top 10 on Sunday night, one of whom will be ultimately crowned as Miss USA 2017 during a live broadcast.
Beachy waves and textured looks reigned backstage as staple hairstyles created by the CHI team of stylists featuring guest artist Larisa Love. Styles changed slightly from one look to the next, but that usually meant a change in part for a straight bob, or a loose, a tousled upstyle after being down in cascading waves, pins being added, or styles shifted from one side to evenly distributed.
Many of the Farouk team backstage travel a lot together and do many shows each year together, so they're used to working alongside one another.
This was stylist, and Farouk Systems educator and platform artist, Meagan Shephard's second year backstage at Miss USA. She loves the organized chaos of being constantly busy prepping, styling and switching up looks on the contestants. With a live show that is so dependent on perfect timing, MODERN asked Shephard how she styles quickly and efficiently between looks.
"You get a really good curl set in the beginning, then it's going to stay and hold proud," she says. "CHI products are really workable all day, so we can brush out the hair and it's not going to brush out the curls. We can continue to pin up and it's not going to weigh down."
Shephard says to achieve many of these looks, her hero product is CHI's Ultimate Control. She says it has no weigh-down, it's not sticky, and it allows her to do multiple looks.
"All these girls have absolutely beautiful hair, so it's kind of easy to work with!" she says. "You have great products and great hair (with great extensions in many cases), you wish everyone in your salon came in that way."
Originally posted on Modern Salon

Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.

After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.

Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.

More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
Before Terra Harvell takes the stage at Data-Driven Salon Summit session, she swings by to give us a sample of what she has planned for her mainstage session and her breakout workshop.
At this year's Data-Driven, an immersive hands-on workshop will allow attendees to experiment with virtual hairstyle and hair-color try-on and AI skin analysis--and leave with credits to continue playing with the technology in their own salons.

At the SalonCentric SPARK New Partner Event in New York City on March 16, invited salon owners and stylists came together for education and discovery at the new L’Oréal Professional Academy NYC.

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

At Meevo LIVE! 2025, Nashville set the backdrop while connection stole the show.

SalonCentric's new Partner Event Series was created to celebrate and support the professionals behind that artistry, giving them tools to grow, connect, and thrive.

Monica-Lynn Beauty CEO hosts BOSS Up! Leadership Experience in Cleveland, helping owners and beauty and barber pros scale their businesses. .
Before a progressive cocktail party of three of Nashville's leading salons on November 2, Data-Driven Salon Tour will help owners and managers grow their businesses, their teams and their clientele to the next level. Don't miss out!

Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.

Embrace, empower, and celebrate natural curls with Cosmo Prof's live virtual education event on Feb 24, 2025.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
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