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AI and the Customer Journey

Before Glammatic's Ameet Kallarackal steps onto the mainstage at Data-Driven Salon Summit, May 17th, he stops by and gives us a sneak peek at his upcoming session and how his subsequent roadmap will give you a personalized road map.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
March 26, 2026
Headshot of Ameet Kallarackal

Glammatic's Ameet Kallarackal will explore AI and the customer journey at Data-Driven Salon Summit in Austin, May 16-18.

Glammatic

1 min to read


At this year’sData-Driven Salon Summit,May 16-18th in Austin, Texas, we kick things off with a topic everyone is talking about—AI in the salon. 

As AI rapidly reshapes how clients discover, book, experience, and stay loyal to salons, owners face a critical design challenge: what should be automated, what should be augmented, and what must remain deeply human? 

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In this mainstage session, Glammatic’s Ameet Kallarackal will walk through the evolution of the salon client journey and break down where AI can meaningfully improve efficiency, personalization, acquisition, and retention, and where over-automation can quietly damage trust, culture, and long-term growth. 

Attendees will leave with a clear framework for evaluating every stage of the customer journey, practical examples of AI done right, and a roadmap for building a modern, purpose-driven salon that scales revenue and relationships.

In his subsequent interactive workshop on Monday, May 18, Kallarackal will build directly on his mainstage session and turn strategy into action. Attendees will map their own salon’s end-to-end client journey, from discovery to rebooking, and identify where AI can create immediate leverage, where a hybrid approach works best, and where human connection should be intentionally elevated. Attendees will leave with a personalized, prioritized action plan to improve their client experience using both AI and people.

To check out this year's Data-Driven schedule and register, visit DataDrivenSalon.com



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