MENU
SEARCHMore than 1,000 salon, spa, medspa, and fitness leaders are expected to gather in Seattle over three days in September to see AI in action, learn from one another, and leave with a plan they can use the moment they land home.
Last year's winners of the Deep End Competition excitedly showing their $50,000 check.
Zenoti
*Summarized by AI
Zenoti, a leading cloud software platform for the beauty and wellness industry, recently announced the agenda for Innergize 2026, its annual conference taking place September 20–22 in Seattle. AI is moving faster than any business can keep up with alone. That's the reality facing every beauty and wellness operator today, and it is why more than 1,000 salon, spa, medspa, and fitness owners will come together for three days built around one conviction: the operators pulling ahead are not reading about AI. They are learning from each other.
Innergize 2026 is where that learning happens. Attendees will see exactly how businesses like theirs are using AI right now, get hands-on with what is working, and walk away with a network of peers navigating the same moment.
"We built Innergize around a simple belief: no operator should have to figure this out alone," said Sudheer Koneru, CEOof Zenoti. "The businesses that will lead this industry over the next decade are not going to be the ones that waited for a perfect plan. They are going to be the ones who showed up, found their people, saw what was possible, and moved. Innergize is where that starts."
Every session at Innergize 2026 is built around practical application of AI, with sessions featuring real-world use cases, operator experiences, and strategies attendees can apply to their own businesses.
AI Leader Showcase: Ten brands share how they are using AI right now to move faster, serve better, and outthink the competition. Not a panel of predictions, but a room full of peers who have made the shift, showing exactly what changed.
Z-Force: Your Super-Powered AI Workforce: A full session on Zenoti's AI workforce of over 12 specialized agents built to run around the clock. Zenoti's product leadership walks through what each agent does, how they work together, and where to start.
10x Your AI Productivity - Stanford professor Jeremy Utley, whose podcast Beyond the Prompt ranks in the top 1% globally, leads a session on moving beyond using AI as a tool and learning to work with it as a strategic thought partner.
The End of Anti-Aging: How AI and Longevity Are Creating the Next Consumer Health Revolution - Microsoft's Sally Ann Frank explores how AI and personalized wellness are reshaping the longevity economy and creating new opportunities for health and wellness businesses.
Each year, Zenoti recognizes outstanding providers in eight categories across salons, spas, medspas, and nail studios.
Zenoti
Across Zenoti's base of more than 30,000 beauty and wellness businesses, AI-powered automation has generated over $1 billion in incremental revenue - through recovered bookings, converted leads, defended chargebacks, and filled slots. Medspas using smart automation have seen up to 90% reductions in no-shows. Salons leveraging Zenoti's shared AI intelligence model are acquiring 12% more new guests per location annually. AI is now converting 40% of missed calls with booking intent into confirmed appointments - even after hours and on holidays.
Innergize attendees will get a firsthand look at Zenoti's latest AI innovations, including Predictive Intelligence, a recently announced suite of AI agents designed to help operators move from understanding what has already happened to anticipating what is likely to happen next. Dedicated agents address guest retention risk, staff scheduling, and inventory management, helping operators identify potential issues earlier and take action.
Innergize will also be the stage for the next additions to Zenoti's AI Workforce. Attendees will get a first look at new AI agents debuting at the conference, designed to take on more of the work that currently falls on operators and their teams.
Every registered attendee can receive a complimentary 45-minute AI Workforce Clinic: a private, pre-booked session with a Zenoti expert who pulls up their actual business data, benchmarks them against top performers in their vertical, and builds a personalized step-by-step growth roadmap. Attendees leave with a specific list of AI agents to activate first and quick wins they can act on immediately.
"The collaboration and the number of people coming together through Innergize - so passionate, kind, and open to sharing knowledge - is really special. The sense of community that's always there really stands out. For me, that's always going to be the most meaningful part." - Megan Murphy, President of Stores, The W Nail Bar
"What I'm most excited about at Innergize is the opportunity to connect with other founders and entrepreneurs in the beauty and wellness space. It's a chance to develop partnerships that we may not have otherwise had access to, and that's been such a blessing for us."
- Sarah Allen, CEO, Founder & Chief Clinical Officer, The Skin Clique
Deep End Competition - $50,000 Prize: Three finalists pitch their transformation ideas live on stage to a panel of industry leaders - including CEOs of The Joint Chiropractic, Head to Toe Brands, and 4Ever Young - for a shot at $50,000 in real capital.
Golden Hands Awards: Eight categories honoring the industry's most outstanding providers across salons, spas, medspas, and nail studios.
Keynote Speakers: Carlos Andrés Gómez (Author, Poet, Actor - featured on HBO's Def Poetry Jam) and David Wagner (Founder & CEO, Juut Salonspa - creator of the Daymaker movement) headline a speaker lineup that gives the industry permission to lead.
Golden Hands Celebration at the Seattle Aquarium: The awards evening takes place on Pier 59 overlooking Elliott Bay - with live feeding shows, VR experiences, sweeping waterfront views, and the live reveal of the Deep End winner.
Registration and Information
Innergize 2026 takes place September 20-22, 2026 in Seattle, Washington. Registration is open at www.innergize.me. Seats are limited.
About Zenoti: Zenoti is a leading cloud software platform for the beauty and wellness industry, trusted by more than 30,000 businesses worldwide - from independent boutique salons to multi-location enterprise brands. Zenoti's unified platform covers appointment booking, payments, marketing, memberships, inventory, employee management, and AI-powered intelligence, giving operators a single source of truth across their entire business.
About Inngergize: Innergize is Zenoti's annual conference for the beauty and wellness industry, bringing together salon, spa, medspa, and fitness leaders for keynotes, hands-on AI sessions, peer networking, and industry awards. Now in its third year, Innergize has become a defining gathering for operators who want to lead, not follow, what comes next.
The main focus of Zenoti's Innergize 2026 event is the integration and application of AI technology in the beauty and wellness industry.
*Summarized by AI
Terra Harvell, Harper Ellis Hair Co. and Strata Salon Systems are bringing stylists and salon owners into one room to grow revenue, strengthen their business, and build more wealth.
Shortly after he accepted the Torch award during the Beacon program at Premiere Orlando, Geno Stampora catches up with SALON TODAY's Stacey Soble to talk about why he's led the program for 25 years and what it's meant to him. Then, his successor Rodrick Samuels joins in to talk about his mentor, and share some of the advice he gave this year's students.
Relive the moment with this video recap of the first full day of education at Data-Driven Salon Summit 2026.
A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.
Relive the memories of a fascinating and fun welcome day for Data-Driven Salon Summit 2027 in Austin, Texas.
After her presentation and workshop at Data-Driven Salon Summit 2026, Harper Ellis Hair Co.'s Terra Harvell chats with Nicole Johnson, sharing why she's on a mission to help owners build wealth in their business so they have a investment worth selling when they are ready to exit.
Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Before Harper Ellis' Terra Harvell takes the stage on Data-Driven Salon Summit she swings by to give us a sneak peek at her mainstage and breakout sessions.
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.
