At Harper Ellis Hair Co.®, education has never stopped at a certification class. It extends to every part of building a sustainable stylist business, including how that business shows up online.
Between full books and everything else that comes with running a business, posting on social media is usually the first thing to go. Not because stylists have nothing worth sharing, but because no one has shown them how to turn their own work into something worth posting. Harper Ellis Hair Co., known across the industry for its extension education and training, built The Harper Ellis Social Media Workshop to close that gap.
“Social media has changed my business behind the chair to attract an extension clientele while doubling my revenue. My revenue increased by 62% in one year when I started with Harper Ellis,” salon owner and stylist Chelsea McCoy said.
The two-day program is built for stylists and salon owners who feel unsure what to share or aren't seeing their content turn into booked clients. The Social Media Workshop is November 2–3 in Fort Smith, Arkansas, with a live virtual option, and gives attendees a repeatable social media system that puts clients in their chair.
“I began to see the true impact of social media on my business in October 2025. I was generating between $8,000 and $10,000 in monthly revenue while servicing approximately 10 extension clients. Within the following year, my business grew to $16,000–$17,000 in monthly revenue, and my extension clientele expanded to 25 active clients. In just one year, I more than doubled my monthly revenue and increased my extension client base by 150%. This growth reflects the power of a consistent social media presence to build brand awareness, establish credibility, and attract a steady stream of high-value clients,” stylist Lani Oliver said.
The Harper Ellis Social Media Workshop was built for the stylists who want to grow their business, book more of their ideal clients, and stop starting from scratch every time they sit down to post. This workshop is Harper Ellis Hair Co.'s next investment in that kind of stylist.
Visit Harper Ellis Hair Co.’s website to learn more about The Harper Ellis Social Media Workshop.