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Your fur baby at home could be the next VIRAL way to market your salon and services on social media. Try adding a #salondog in one of your salon's IG photos (with you or with your clients) to get more likes and comments.
Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Sponsored by STX
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
Built to streamline, simplify, and lead to success, this new app was created by a designer whose hairdresser wife needed a better scheduling system--so he made her one.
Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.
With Mother’s Day just around the corner, we thought we’d share some maternal marketing inspiration.
Ask not what your community can do for you, but what you can do for your community. Author Quint Studer encourages business owners to adopt some community betterment projects this Valentine's Day.
In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.
Throughout the month of March, Virtue Salon put out social media content to get their clients to bring in donations of shampoos, conditioners, female hygiene products, shaving supplies and soap. They collected more than 3,600 products.
When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.
