Technology
Social Media For Your Salon: It’s Not A Popularity Contest
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
by Kelly Ehlers
On Your Mark. Get Set. Foursquare!
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
by Kelly Ehlers
Accounting Tool for Small Business Salon Stylists
SALON TODAY talked to David Manske, Midwest Software Engineer for Salon Suite Accounting. Recently Manske, build a straight-forward accounting tool for small business salon stylists. With the help from his mother, a salon stylist, the initial product started as a simple excel spreadsheet and evolved to what it is today.
Foursquare Helps Redefine Salon Loyalty Programs
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
by Kelly Ehlers
The Dos and Don'ts of Online Booking
Online booking can be a big pressure relief to your front desk, but some owners are still hesitant to test those waters. MINDBODY's Meg McCall eases those fears with these great Dos and Don'ts about online booking.
by Meg McCall
Top Shelf: "Shortcuts" by Diana Schmidtke
Stylist Chad Austin reviews Diana Schmidtke's "Shortcuts," a book about breaking into beauty within the fashion and entertainment industry.
by Stacey Soble
Need a New Salon Website?
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.
Creating Demand
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
by Stacey Soble
Marlo Beauty Supply and Schedulicity Enter Partnership
Schedulicity and Marlo Beauty Supply have announced a strategic partnership together. This union will enable the beauty supply company to offer its over 50,000 salon professionals an efficient digital method to book appointments and order supplies.
Creating Demand for Your Salon
As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.
by Stacey Soble
Schedulicity Wins DEMOgod Award at DEMO Fall 2011
Schedulicity, a company who handles online appointment scheduling for small businesses, accepted the prestigious DEMOgod Award at DEMO Fall 2011 for its presentation launching Pop-Up Offers.
Geolocation and Your Business
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.
10 Technologies Transforming Salon Business
Technology is changing everything about the way you interact with your clients, from how you attract them to how you reward them to their individualized experience in your salon. SALON TODAY digs deep, showing you how early-adopting salons are embracing the latest technology for an improved salon/client relationship.
10 Technologies: QR Codes
If you’re wondering about those bizarre two-dimensional barcode boxes you’re starting to see in magazines, they’re called QR (Quick Response) codes, and they can be your ticket to delivering information to the most tech-savvy of your clients.
10 Technologies: Geo-location Programs
One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize.
10 Technologies: Appointment-Filling Programs
Even in this climate of constant change and innovation, there are two things we know about today’s consumers: they want real-time information, and they’re relying more and more on their phones. Additionally, a segment of the market does not plan ahead.
10 Technologies: Automated Loyalty Programs
Airlines, grocery stores, bookstores, pharmacies, restaurants and retailers—today, it seems every business has a loyalty program with an identifying member card.