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New Webinar Furthers the Conversation of AI Usage in the Salon

Salon Owners Mike Nass, Allyson Hurley, Martin White, and Tim Fisk join SALON TODAY to talk about how they're using different AI agents to book appointments, market to at-risk clients, attract new clients, improve the consultation, and boost the overall guest experience.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
October 15, 2026
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2 min to read


As the rapidly changing AI landscape continues to evolved the way salon and spa owners manager their businesses, we're bringing back the AI Think Tank by popular demand.

On October 21st at 11 a.m. (PST), Michael Nass, owner of Indira Salons; Allyson Hurley, owner of Hair & Co. BKLYN; Tim Fisk, owner of Salon Herdis; and Martin White, co-owner of Christina White Salons, will gather to share their latest experiences with AI and how its helping them evolve their business practices. Register for the complimentary webinar and watch it as it airs, or watch in on demand after October 21st.

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In this spirited discussion, these owners will dig deep, sharing how today's AI receptionists field incoming calls and book appointments, which is helping capture those 30% of calls that would otherwise be missed. And, they'll discuss how this is evolving the role of the front desk staff member as they transition to being more of an in-salon concierge.

They will also share how other AI agents are identifying clients at risk and sending them targeted marketing to get them back in the salon, recruiting new clients through social media, delivering customized reports, boosting average ticket sales, helping salon coaches be stronger coaches, and helping the whole team provide a better guest experience.

During this conversation, owners will also discuss how they are handling client and staff concerns about data centers and AI's drain on natural resources.

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Technology|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

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