Technology
The 2013 SALON TODAY 200: Technology
Profiling the 2013 SALON TODAY 200 honorees in the category of Technology.
by Stacey Soble
Personal Service Using Tablets at the Chair
Shortcuts CEO Paul Tate takes a look at how the tablet will change the chairside consultation and strengthen the relationship between the stylist and the client.
by Paul Tate
Facebook Your Way to Success
One in every 13 people worldwide are active Facebook users, according to onlineschools.org. That’s 500,000,000 people who regularly rely on social media. These interactions based on profiles users create, allow you to find old friends, update your “status,” write on friends’ “walls” and more. A Facebook profile is a peephole into your life that others around you can view. Read about why you should consider creating two separate Facebooks, and get tips and tricks of what you can do to boost your portfolio with the help of the one and only--Facebook.
Online For The Holidays: Foursquare Check-In For Charity
In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.
by Kelly Ehlers
Online For the Holiday: Share DIY Ideas Using Pinterest
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.
by Kelly Ehlers
Online For the Holiday: Creating A Facebook Pop-Up Party
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
by Kelly Ehlers
Home (and Online) For The Holidays
In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!
by Kelly Ehlers
The 12 Days of ST200: Announcing Technology Honorees
A first look at the 2013 SALON TODAY honorees in the category of technology.
by Stacey Soble
Tips For Building your Salon Facebook Network
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
by Kelly Ehlers
StyleSync.me
We help salon and spa owners by providing a turnkey social media solution!
Schwarzkopf Professional USA Launches New Website
Schwarzkopf Professional USA recently launched a revamped, updated website.
by Anne Moratto
Digital Marketing
Website, mobile marketing, social media, e-mail newsletter and blogs.
2012 Software Guide
When it comes to managing your salon, technology is your most valuable business partner. This 2012 Software Guide introduces you the business management software players in the professional beauty industry, as well as a number of other companies that help you navigate today’s latest technologies to better your salon business.
The Stylist's Champion: Harry D. Wood
After a successful 20-year styling career and several leadership roles at the Van Michael Salon in Atlanta, Georgia, Harry D. Wood felt that developing an educational program that helped stylists excel at their careers and enhance their income was his next entrepreneurial progression.
Hairdressed.com, Portal for Beauty Success
Offering a powerful suite of online tools for beauty professionals, Hairdressed.com is a new website that is helping stylists/colorists and spa technicians promote themselves online and manage their clients and appointments more efficiently.
Vblogging: How It Works For Esoterica Salon
An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.
by Kelly Ehlers
Vblogging 101 –What is it, and how do I start?
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
by Kelly Ehlers