Technology
The Psychology of Gift Giving
Shortcuts' Gabe Ormando uses research to prove that experiences make the most meaningful gifts, as well as some helpful strategies for designing a solid gift card program.
The Science of Effective Scheduling
Shag Spa and Salons' Natasha and Fred Klages explain how they've managed to get the scheduling down to a science.
Data Stories: The Commitment List
Laura Ortmann and the management team at Ginger Bay Salons and Spas learn they can accomplish big goals more easily after they developed The Commitment List and started assigning goals and accountability to specific team members.
by Stacey Soble
SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring
Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.
Sponsored by Aveda Means Business
Data Stories: Salon Management by the Numbers
Before he takes the stage at Data-Driven Salon in June, Monty Howard talks about how he uses data to get the team's buy-in on sales strategy, as how to make a point in one-on-one meetings.
by Stacey Soble
Data Stories: Gene Juarez Proves Membership has its Privileges
Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
by Stacey Soble
2017 Mindbody BOLD Awards Now Open for Entries
Technology company Mindbody opens its entry period for its 2017 BOLD Awards, which recognize top businesses and professionals throughout the dynamic wellness services industry. Discover the entry categories and find out how to enter.
by Stacey Soble
Increase Your Mojo with Up-sells, Cross-sells and Add-ons
Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.
Sponsored by Millennium Systems International
Increase Your Mojo with Up-sells, Cross-sells and Add-ons
Get this free guide to start leading a culture that retains clients and increases revenue. Your front desk can do so much more than answer phones. If trained correctly, your front desk has the potential to generate additional revenue by increasing your average ticket. Creating a culture that is focused on maximizing profit at the front desk can be done through up-selling, cross-selling and add-on services. This guide provides industry-proven dialogue to get your team started.
Earvin “Magic” Johnson to Keynote BOLD 2017, the MINDBODY Conference
NBA Legend, entrepreneur and philanthropist to speak on the magic of caring for others
Joiful On-Demand Beauty and Wellness App Expanding in Southern California
Joiful, a new on-demand beauty and wellness app, plans to expand in Santa Barbara, Ventura, and Orange Counties before summer.
ShearShare On-Demand Salon Space Rental App
ShearShare helps to keep salons full and allows licensed barbers and cosmetologists to find space for their client appointments whenever and wherever they need it.
Millennium Systems International Announces Nick Arrojo Will Headline The Millennium Experience Hair Show
Industry icon Nick Arrojo will open The Millennium Experience this year with the event’s traditional hair show. The show kicks of the three-day conference with a stunning performance as Arrojo will work side-by-side with local Florida cosmetology students.
Pick up Service for GKhair Products
GKhair just introduced a super convenient way for clients to get the products they love easier.
Sponsored by GKhair
What Can America's Water-Worried Salons Learn from Others?
Although recent rains have alleviated immediate concern over drought, environmentalists warn that water shortages are a new reality. How does that impact a water-reliant industry like beauty? Learn what you can do to help.
by Paul Tate
Breaking Down the Barrier of Blended Appointments
The potential minefield of blending walk-ins with booked appointments motivates many salons and barbers to opt exclusively for one or the other, but innovation-led Shortcuts now has the solution that allows salons to offer both with confidence.
A Trio of Brothers Connect and Talk Business Over Weekly Dinner
Meeting at various restaurants every Tuesday evening, Maurice, Nick and Ermanno Venere connect and keep their business thriving.