
Technology

Tech Pilots: Nick Arrojo Partners in Growth with STX by Testing New Technology
When technology companies partner with test pilot salons, the entire industry benefits with new innovation. Arrojo Studios' Nick Arrojo and STX Software's Jeff Mason tell the story of their mutually-beneficial partnership.

Tech Pilots: Birds Barbershop Gets in on the Ground Floor with Facebook's Workplace
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.

Tech Pilots: Voga Salon and Salon Clouds
When Armando Laya, co-owner of Voga Salon in Overland Park, Kansas, tests a Salon Clouds product and provides feedback, the company's owner Dilan DeSilva responds with a customized app.

Data Stories from the First Data-Driven Salon Summit
At the first Data-Driven Salon Summit, salon owners dig deep and share the stories of how they use data in their businesses, helping all owners to grow.

Avoid the Summertime Salon Slump with These Proven Strategies
Frederick CEO Corey Kossack offers some appointment-filling strategies to owners facing a summer sales slump.

Data Stories: Breaking Down the Numbers
In his class on reading P&Ls at Data-Driven Salon, World Class Salons' Jim Pacifico talks about how he breaks down the numbers so his team can follow them easily.

Presence AI Transforms Voice Conversation Over the Phone for Salons
This technology can take a texting conversation and reply with artificial intelligence, making communication easier between clients and salons.

Data Stories: Keeping Score to Do More
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.

The Room Where It Happened
The Data-Driven Salon Summit was “a chance to see how some of the ‘big boys’ do it with real-world, actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture.

Tech Tools for Hairdressers That Will Make Your Life Easier
Patrick McIvor talks about some of his tech secrets that make his life as a hairdresser easier!

Data-Driven Salon 2017: Ramping Up Retail
Allyson King of Hair+Co. BKLYN and Beauty 360 Consulting Group walks you through the data points of retail success and gives you strategies for engaging your team.

How to Create Effective Salon Newsletters
Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.

3 Salon Owners Team Up to Give Their Stylists a Crash Course in Photography
With the huge importance that Instagram plays in marketing and building a clientele, it only makes sense that stylists need to be adept at the skills of the social media trade. At Luxury Brand Partner's Idealogue in New York, three salon owners came up with the idea to partner on an educational event centered on social media and photography.

Data Stories: Robert Cromeans Uses Data to Monitor the Health of his Team
With a few hundred employees across three states, Robert Cromeans has gotten so good at reading individual staff member's performance data, he says he can predict how well they are doing in their personal lives, as well as at work.

Salon Today 200 Announces Profit Center—Its Newest Competition Category
The Salon Today 200 releases its 2018 application, with a new competition category designed to identify new business growth opportunities for the industry.

Data Stories: Understanding Their Team's True Colors
In order to strengthen their culture at Gadabout SalonSpas, Frank and Jana Westerbeke strive to understand how each person on their team processes information. To do that they utilize the True Colors personality assessment too.

The Psychology of Gift Giving
Shortcuts' Gabe Ormando uses research to prove that experiences make the most meaningful gifts, as well as some helpful strategies for designing a solid gift card program.




