The Business of Color
While color services are the clear revenue driver in most salons, it's up to owners and managers to ensure they also spur profitability. In this digital feature, we explore how owners can help their colorists deliver business-building color services and add-ons, and how today's technology and tools can help forward-thinking salons increase profit margins.
by Stacey Soble
Stylists “Relish” the Opportunity to Prioritize Guests’ Scalp Health
Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Service Spotlight: Glow Getter with a Hydraderm Boost
With the power of antioxidants, correcting peptides and plant-derived stem cells, the Glow Getter facial instantly smooths and firms for a youthful, hydrated complexion. See how Sway Wellness Spa sells more than 100 of these and the Hydraderm Boost each month.
by Stacey Soble
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
La Paloma Spa Adds New Packages for Fall
A change of seasons is the perfect time to introduce your clientele to a few new services, then assess which ones to add to your permanent spa menu. La Paloma Spa in Tucson come up with a variety of new packages for besties, men and couples. Check them out.
Getting to the Root of Hair Loss in Women
Hair restoration physicians stress importance of medical evaluation and early intervention during National Hair Loss Awareness Month
Brighten, Lighten and Tighten with Renew Dermal Solution
This two-step, customizable service developed by Tiffany Underwood at SkinCo targets wrinkles, texture and hyperpigmentation, while improving skin elasticity.
by Stacey Soble
A Spa Service for Those Who Need to Catch Some Zzzzzs
Sleep tourism is catching on, and PURE SPA is attracting the weary with its Good Sleep Therapy which combines traditional wellness rituals with modern sleep science. Check out this Service Spotlight.
by Stacey Soble
Why Head Spa Services Are the Scalp-Care Trend Every Salon Should Explore
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
by Anne Moratto
Award-Winning PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques
A leading permanent makeup artist brings expert-level lip enancement services to clients throughout the Atlanta metro area, offering specialized treatments for dark lip neutralization, lip blushing and lip correction.
Devacurl Teaches You How to Work Those Waves, Curls and Coils Like a Boss
DevaCurl pioneered the art and craft of textured hair by emerging as one of the first companies to support pros with textured hair education, including the groundbreaking DevaCut™. Now the company is striding forward, offering a robust new educational program designed to enhance stylists’ skills in all things textured hair.
Sponsored by DevaCurl
Diving into Medspa Services Through a Unique Partnership
In November, Carissa Porter partnered with a nurse practitioner to expand her services to include injectables and wellness shots. In an interview with SALON TODAY, she shares how clients are responding and how the two businesses are growing together through the partnership.
by Stacey Soble
Is 'Recession Blonde' a Real Trend or Just TikTok Talk?
Tightening budgets and economic uncertainty is causing clients to look strategically at ways to maintain their blonde locks. Four stylists weigh in with their observations.
Future Focused: Phorest Tools Drive Salon Growth
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
It's Time to Give African-American Hair Stylists the Credit They Deserve
Jo Owens was intrigued to learn about a "new" hair replacement solution until she figured out it was a technique African-American stylists, including her sister Helen Owens, have been doing for decades. She's here to set the record straight.
The Year of the Glow-Up
The 21st century is turning 25, and consumers are seeking products and services that make them look like they are, too. We list the top five aesthetic trends for 2025.