Salon Management
Upbeat Invitation Designs
With these upbeat invitations and personal sentiments, these salon materials stand out among the bills in the mailbox.
Don’t Gamble on the Recession Cards
Goldwell and KMS just launched a new marketing campaign sure to help salons guarantee success through the recession. The marketing tool is the new Don’t Gamble on the Recession deck of playing cards, featuring salon-specific suits of Etiquette, Service, Atmosphere, Staff, Financial and Marketing, with tips in each category. But the real value of the playing cards comes from 40 “idea” cards showcasing practical, proven business-builders from salon owners in the Goldwell and KMS networks.
Book Review: How Full is Your Bucket?
This book offers some of the best advice on how to have the right balance on a daily basis. Working in a positive environment is more motivating, and it can be very contagious. As owners, we create and drive our culture every day. How do we keep a constant positive atmosphere?
A Walk on the Spa Side
We keep hearing that the spa market has been hit particularly hard by the economy, and decided to see if readers felt this was true.
Permanent Cosmetics
Permanent Cosmetics, the implantation of pigment in the upper layers of the dermis, results in natural looking, waterproof color that lasts for years. Procedures include eyebrows, eyeliner and lips; advanced procedures include scar camouflage and areola re-pigmentation.
New Subscription-based Software Pricings
The current economic climate has salon owners studying their costs, resulting in many resisting additional investments in new equipment and furnishings. But making do with the status quo may be costing them more than they realize.
Add a Shopping Cart to Your Website
If you want to boost your web presence, add a convenience for clients and bring in additional revenue, consider adding a “shopping cart” icon to your website. thegiftcardcafe.com can offer salons and spas a secure, professional shopping cart system branded with your logo.
Give new customers a tour of your salon
"We believe that every new salon guest needs to know who we are and what we do as a 'brand.' After filling out their New Guest Profile Card, we take them on a 'journey' of our salon." - Mikel Sandoval
10 Tips for Retailing a Personalized Brand
With the benchmark of retail success in this industry hovering around an ambitious 30 percent of total receipts, it takes some effort for a salon to fulfill its retail potential. When your business carries a personalized brand, all the general ...
A Twist on Cable TV
A few years back, Todd Grubbs, owner of Twist Salon, reevaluated the return on his recent local print advertising program and was determined to do better. As one of the owners of the relatively new salon, Grubbs wanted to make Twist a household name in the two towns where it had locations—Chesapeake and Virginia Beach, Virginia.
by Stacey Soble
Tale of Three Fires (Part 3)
An electrical fire, an errant spark, arson—fire may devastate a salon’s structure in minutes, but it doesn’t have to devastate the business. With an action plan and a strong management team, a business will carry on, despite the challenges.
Tale of Three Fires (Part 2)
An electrical fire, an errant spark, arson—fire may devastate a salon’s structure in minutes, but it doesn’t have to devastate the business. With an action plan and a strong management team, a business will carry on, despite the challenges.
Tale of Three Fires (Part 1)
Three owners share their incendiary tales, offering their hard-learned Dos and Don’ts.
Greater Expectations: Tulgan on Gen-Y
Generation Y can be your biggest headache, as well as your best asset. Author Bruce Tulgan sheds light on how to manage the youngest of the workforce generations.
by Stacey Soble
8 ways to join creativity, business
To be successful, you need unity and strength in both your business and creative sides. If salon leaders ignore one, it can spell disaster.
Yin Yang Leadership: Business and Creativity
Learn to leverage the strengths of both analytical and creative thinking in your business management, and you’ll not only boost the influence of your leadership, you’ll grow your bottom line.
Geno Stampora speaks to cosmetology students
Founded by the Professional Beauty Association, Beacon exposes cosmetology students to the business side of the industry and allows them to network with some of the most successful salon owners in the country.