Salon Management
Geno Stemporo: Surviving the recession
In a candid interview, NAHA Hall of Leaders winner Geno Stamporo shares what owners must do to get through the recession and the importance of optimism.
Faces of Leadership
As part of SALON TODAY's coverage of leadership types and analytical and creative thinkers, we asked our sponsors to explore their business history, management style and what they attribute to the company's success.
Busted in Bellvue: A Personal Cause
Like many salons, Paule Attar in Bellvue, Washington, experiences breast cancer in the most personal way—through the trials and triumphs of some of their favorite clients, many of whom were clients long before they faced ...
by Stacey Soble
Walk in the Park
Tyra Banks might reign over America’s Next Top Model, but in one Chicago neighborhood, it’s the Genacelli Salon, owned by Cynthia Porcelli and Joseph Cartagena, who rule. This fall, the salon sponsored Lakeview's Next Top Makeover, a fun-filled contest and event to raise money for the renovation of Weisman Park, a local urban green space that serves 5,000 residents of the Lakeview/Lincoln Park area.
by Stacey Soble
Partnering for Profit
Have you ever stopped and thought about how you can get more support to solve a problem or to grow your sales and customer base? have you ever wondered how you can get your work done in half the time? Have you ever wondered where you can meet like-minded people who can help you connect with other people, companies or resources? If you answered yes to any of those questions, it means that you need to find partners to help support your growth!
by Steve Gomez
How to Raise Prices at Your Salon
If you find yourself stretched to accommodate clients or just don't have enough hours in the day--it may be time to raise your prices.
by Stacey Soble
Top Tips: Provide Daily Motivation
Top Tips: Provide Daily Motivation
Catch Some Beauty Sleep: 10 Tips from Two Experts
From fabulous cuts and color to luminescent skin, you create beauty in the salon, but how well your clients sleep at home plays a key role in helping them maintain that beauty. Recently, Bob Hickman, senior vice president of sales and marketing for United Feather and Down, and Neil Petrocelli, vice president of marketing for Borghese, Inc., teamed up to provide their top sleep and beauty tips.
by Stacey Soble
Cash for Clunkers, Salon Style
Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.
by Stacey Soble
Achieving Business Balance
October's SALON TODAY In-Depth feature focuses on what we've dubbed, Yin Yang leadership, the payoff of establishing unity between business and creative thinking in the salon. In helping us with this article, Tom Kuhn, owner of Qnity, ...
by Stacey Soble
A Colorful Recovery
Four top North American salons that partner with P&G Salon Professional share tips on how they are increasing salon color sales in today's economy.
by Stacey Soble
The Case for Personalized Branding
Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.
Wash-and-Wear Branding
Wouldn’t it be great to have an army of fabulously styled women wearing your salon’s brand all over town? That’s exactly what’s happening in Raleigh, North Carolina, as Jessica Williams unveils the second season of ‘Latherwear.’
by Stacey Soble
A Spa-tacular Event
While clients at Ginger Bay Salon and Spa in St. Louis, Missouri, indulge in spa services at the 8th annual Spa-tacular event on Saturday, October 3, they also know they are helping the families of seriously ill children.
by Stacey Soble
2010 Salon Software Guide: Verasoft
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
How to Recruit for the Front Desk
If the front desk is the first impression, the last impression, and often the LASTING impression of the salon, salon owners need to get focused, get organized and get prepared for the recruiting and interview process.
A Spooky Salon: Salon Tranquility
Halloween has been Salon Owner Christina Dvorak's favorite holiday ever since she was a young girl. Now, the spook season is quickly becoming a favorite among the clients to Salon Tranquility in Niagara Falls, Canada.
by Stacey Soble