Salon Management
How Groupon can help your salon business
Groupon.com, a relatively new city-specifi c discount website, is proving the idea that group coupons can be a great asset to the professional salon industry.
European salon furniture comes to the U.S.
A NEW PRODUCT LINE, launched by Belvedere USA and Belvedere Co. Canada, brings two, sought-after European product lines to North America. The new line, named Euro Loft, extends the marketplace for the European lines of Kiela and Welonda.
Has TV Influenced Your Salon Business?
Not only do televisions provide extra entertainment for your guests, they allow you to promote your salon’s services and products. Salon Today asked these salon owners how tv has influenced their businesses.
Smile and Move: A Reminder to Happily Serve
Smile and Move is a great reminder to work hard, but have fun doing it. It is an easy read, and written to entertain you visually, as well as feed your brain with small reminders to serve one another.
How to save money on each credit card transaction
Keep your salon cutting edge with online education
TO KEEP YOUR SALON GROWING and your staff creatively inspired, advanced education is a must. But bringing in outside educators or sending staff members away for education can be a drain on time and budget.
Salon owners need to understand social media
The fast-paced, ever-changing social media scene keeps even the most tech-savvy salon owners on their toes. To give you the landscape, salon today gathered the latest stats.
by Stacey Soble
Increase traffic to your salon's web site with Twitter
NETWORKING IS VITAL to the success of any business, but you can bypass the Chamber of Commerce meetings and hop online. With more than 200 million people around the country using the internet, it’s vital that you take an online approach to your marketing efforts. Social media, especially, is growing at an exponential rate. Twitter, for example, has reached about 20 million users in the U.S. alone. In taking advantage of social media, you will build your business’ credibility and increase traffic to your website.
First-Time Philanthropist
Partnering with a charity to host an event not only raises money for a good cause, it can generate some goodwill, welcome publicity and new clients for your business.
One on One with Dean Horowitz: SEO Know How
AT THE PREMIERE ORLANDO International Beauty Event, Dean Horowitz, vice president of e-media for Vance Publishing (SALON TODAY’s parent company), coached salon owners and managers on how to put their best online foot forward. Back at home, SALON TODAY caught up with Horowitz to recap some of his favorite strategies for boosting a salon’s position with search engines:
2010 Salon Software Guide: Salon Zap
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: Salon Iris Software by CMJ Designs
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: MINDBODY, INC
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
Cultivating Team Synergy
This past weekend in Raleigh, North Carolina, I had the opportunity to talk to more than 100 salon owners and distributor sales consultants about common challenges that salons face concerning the front desk. After the presentation, I was approached by a salon owner with this question: "Why won't my front desk staff sell retail?" I thought about it a minute and replied, "Do the service providers tell the front desk which products were recommended during the service?" It was like a lightbulb went off in her head. "Well, not that I know of..."
Technology Case Study: Salon Apps
Salon apps the next tech frontier in a world where technology is constantly evolving, these owners are the pioneers.
by Stacey Soble
Technology Case Study: Software Solutions
When salon management software is used to its fullest potential, salon owners discover they are better managers and their salons are more profitable.
Technology Case Studies: Online Booking
Online booking the competitive advantage through online booking, these owners continue to build their salon business, even when their doors are closed and they’re home in bed.