Salon Management
Technology Case Study: Interactive Marketing
From launching a website to going mobile with a salon App, today’s salon owners are plugging into technology to build stronger, competitive and increasingly more profitable businesses. If there was a Bell Curve for the rate at which salon owners adopt technology, where would you fall on the curve? Do you ride the cutting edge, being an early adopter of every next big thing? Or do you hold back, only testing the tech waters after being pressured by your staff and clients? For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.
Technology Case Study: Salon Sites
For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.
Building Buzz for Your Biz
After the North American Hairstyling Award winners excitedly claimed their trophies Sunday evening at Cosmoprof/PBA Beauy Week in Las Vegas, MODERN's Maggie Mulhern and SALON TODAY's Stacey Soble showed them how to leverage the opportunity during a class held Monday morning.
by Stacey Soble
Tips for Retaining Your Staff
Jon Gonzales, founder of Hairdresser Career Development Systems, has more than 41 years of experience working as both a hairdresser and a salon owner. In an effort to help beauty professionals reach higher level of excellence, he offers these guidelines for identifying and avoiding the causes of staff turnover. Avoid these pitfalls:
Salon Iris Giveaway
Salon Iris software is offering the "Great Computer Giveaway." If you purchase a copy of Salon Iris software between July 1, 2010, and August 31, 2010, you will automatically be entered to win a free computer and monitor. The winner will be ...
A Front Desk Dream Come True
Have you ever wished your front desk team would try harder to upgrade the client's phone appointment by making additional service offerings? Do you find yourself wondering how they could miss great opportunities to offer gift cards or wishing they were more focused on closing the retail sale?
A Closer Look At The Salons Of The Year
As a group, the 20 finalists of the 2010 SALONS OF THE YEAR breathed some new life into the beleaguered construction business, spending a combined $13 million on renovation and build-out costs. The average design investment was $652,186.
by Stacey Soble
Bye Bye Boomers, Hello Gen Y
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
by Bart Foreman
Biggest design challenges for salons
This month, we asked salon owners who had recently completed renovations or new salons the following: What was the biggest challenge about your design and how did you overcome it?
Hairstylist competition at PBA
Calling all competitive stylists eager to showcase their creativity! Studio Wish Salon and Colour Cafe, owned by Rowena Yeager, is organizing and hosting, "Hairy Affair," a charity runway competition to be held at the Anatomy Nightclub in Cleveland, Ohio. Three grand prizes will be awarded at the end of the competition—paid trips to Beauty Week 2011 in Las Vegas, Nevada, including tickets to National Hairstyling Awards, PBA Symposium and Cosmoprof North America.
by Stacey Soble
Renovate for luxury without high prices
A new look for your salon reinforces to clients that you are staying on point with trends in hair and fashion, but tightening purse strings have owners wondering how to do more with less. So, we asked a salon owner, a salon consultant and a distributor.
How to do more retail in your salon
In Seattle, Washington, an Italian family creatively blends retail and service into a new salon experience.
Designers' Challenge (Part 2)
Back by popular demand, our industry panel of experts tackles salon today readers’ biggest design dilemmas.
Designers' Challenge (Part 1)
Back by popular demand, our industry panel of experts tackles salon today readers’ biggest design dilemmas.
Network with salon professionals at ISBN
THE TERRANEA RESORT in Ranchos Palos Verdes, California, provided a paradise background for some eye-opening education and even more powerful networking at the 2010 annual conference of the International SalonSpa Business Network. Among the nearly 200 attendees were the owners and management of multiple salon locations, as well as manufacturers, industry consultants and benefit providers.
Tips for Recruiting Salon Employees
The future of every salon rests on its ability to recruit and train top talent. Salon Today invited these owners to give some insight on their interviewing processes and training programs for new employees.
Click for Customer Service
Great customer service training is now just a click away as KMS California launches the new series of educational webisodes, “Customizing the Client Experience.” The dynamic interactive sessions were designed to inform and inspire salon professionals who aspire to offer unparalleled customer service.