Salon Management
Serious Business: Don't Worry, Be Happy
At Serious Business 2013, Shawn Achor, author of The Happiness Advantage, tells audiences the benefits of bringing optimism into their lives, but then also shows them how to do it.
by Stacey Soble
Free Webinar Training From Shortcuts
Free business-boosting webinars crafted to help salons push up revenue and attract high-yield clients will be offered from Shortcuts every month during 2013. Twice a month, experts in their respective areas will explore ways to work smarter, from how to market effectively to get new clients to how to measure success against similar salons in similar areas.
Watertight Ownership Possible With Watermarking
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
How Facebook's New Function Will Drive Your Referrals
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
Ask Yourself, "Who Cares?"
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
Make the Move to Mobile and Keep Everyone Happy
Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.
by Paul Tate
The 2013 SALON TODAY 200: Growth
Profiling the 2013 SALON TODAY 200 honorees in the category of Growth.
by Stacey Soble
The Tunnel Twinkle of Success Street
In this guest blog, Jason Hall, co-owner of RED 7 Salon in Evanston and Chicago, reflects on why his business won't be listed in the SALON TODAY 200 this year.
Make a Business Resolution
When it comes to making resolutions for 2013, target specific areas of your business you want to improve this year!
by Stacey Soble
The 2013 SALON TODAY 200: Retail & Merchandising
Profiling the 2013 SALON TODAY 200 honorees in the category of Retail & Merchandising.
by Stacey Soble
The 2013 SALON TODAY 200: Planned Profitability
Profiling the 2013 SALON TODAY honorees in the category of Planned Profitability.
by Stacey Soble
The 2013 SALON TODAY 200: Philanthropy
Profiling the 2013 SALON TODAY 200 honorees in the category of Philanthropy.
by Stacey Soble
The 2013 SALON TODAY 200: Environmental Sustainability
Profiling the SALON TODAY 200 honorees in the category of Environmental Sustainability.
by Stacey Soble
The 2013 SALON TODAY 200: Customer Service
Profiling the 2013 SALON TODAY 200 honorees in the category of Customer Service.
by Stacey Soble
2013 SALON TODAY 200: Advanced Education
Introducing you to the 2103 SALON TODAY 200 salons and spas honored in the category of Advanced Education.
by Stacey Soble
Plan a Black Friday-Style Rush
In the third installment in his retail-focused blog series, Akari Owner Allan Labos shares tips for successfully planning and hosting a huge, Black Friday-style event.
by Allan Labos
2013 Salon Today 200
AS THE OWNER of a thriving business, the leader of your team, and a player in a vibrant industry, you need to shake things up from time to time. It re-energizes your business, draws attention from your community and keeps your staff on their toes.
by Stacey Soble