Salon Management
STAMP 2015: Jillian Grace's Overall Coordinated Campaign
Summer Beauty CocktailJillian Grace SalonWest Grove, PennsylvaniaOwned by: Jillian TuskwethTo counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty ...
by Stacey Soble
STAMP 2015: Salon Rootz' Guerilla Marketing Campaign
Lunch with UsSalon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoLast year in a marketing meeting, the Salon Rootz owners and their team brainstormed about a continuous lull the salon experienced for its newer service providers between11 ...
by Stacey Soble
STAMP 2015: The Black Cat's Guerilla Marketing Campaign
Cherish a MomentThe Black Cat Salon and SpaKailua, HawaiiOwned by: Katy Gassaway and Jentry PetzoldWhen the Black Cat first opened its doors, the owners would leave business cards with some of their favorite quotes wherever they ...
by Stacey Soble
STAMP 2015: Planet Salon's Guerilla Marketing Campaign
Graffiti MuralPlanet SalonLos Angeles, CaliforniaOwned by: Ginger BoyleWhen Ginger Boyle allowed street artist Alec Monopoly to paint a mural on the side of her salon, which is prominently visible on Melrose Avenue in Los Angeles, she never ...
by Stacey Soble
STAMP 2015: Charles Penzone Salons' Social Media Post
The Godfather’s HaircutThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneWhen the founder of The Charles Penzone Salons came out of retirement to cut his godson’s hair, the staff knew they needed to capture ...
by Stacey Soble
STAMP 2015: Salon Artiff's Single Creative Social Media Post
Halloween ContestSalon Art-TiffEphrata, PennsylvaniaOwner: Sue BurkholderEvery Halloween, the team at Salon Art-Tiff dresses up and enjoys a big potluck lunch and clients vote on their favorite costume. “Our staff really gets into it, and ...
by Stacey Soble
STAMP 2015: Razmataz's Blog
Razzy’s BlogRazmataz SalonGeorgetown, TexasOwned by: Rachel SmithRachel Smith launched Razmatazz’s blog after taking a class on social media and learning about wordpress.com.“The benefit to a blog is that it costs time, not ...
by Stacey Soble
STAMP 2015: Salon Concrete's Blog
Irrefutable Laws of LeadershipSalon ConcreteRed Bank, New JerseyOwned by: Christine ZilinskiDuring the past year, Christine Zilinski embarked on an intense training program through leadership expert John Maxwell. As a result, she discovered her ...
by Stacey Soble
STAMP 2015: Modern Concepts Salon's Blog
Tips and TrendsModern Concepts SalonAshburn, VirginiaOwned by: Cathleen Jefferson and Anna Michelle JacksonModern Concepts Salon’s tagline is,“Where You Always Love Your Hair,” and the team helps that cause by maintaining a ...
by Stacey Soble
STAMP 2015: Nuovo's Blog
Terry’s Style BlogNuovo Salon GroupSarasota, FloridaOwned by: James Amato and Terry McKeeTerry McKee is a prominent voice in fashion and style in the greater Sarasota, Florida area. He’s fashion editor of Sarasota Style magazine, a ...
by Stacey Soble
STAMP 2015: Eden Salon's Social Media Campaign
InstafamousEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillThe team at Eden had two goals—they wanted to encourage guests to take salon selfies, then hashtag and post the images. And they wanted to appeal to a younger ...
by Stacey Soble
STAMP 2015: Charles Penzone Salons' Social Media Campaign
Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...
by Stacey Soble
STAMP 2015: Inspire Greatness' Social Media Campaign
Story of the WeekInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsAfter attending John DeJulius’ Secret Service Summit in the fall of 2014, LeMonds was inspired to ...
by Stacey Soble
STAMP 2015: Salon Spa W's Social Media Campaign
Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...
by Stacey Soble
STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign
Nick Arrojo at Salon GlossSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other ...
by Stacey Soble
STAMP 2015: Salon Jaylee's Guerilla Marketing Campaign
Virtual Easter Egg HuntSalon JayleeThe Villages, FloridaOwned by: Janet West Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they ...
by Stacey Soble
STAMP 2015: Pin-Up Curls' Social Media Campaign
Spirit VideosPin-Up CurlsFort Wayne, IndianaOwned by: Erin Raber Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients ...
by Stacey Soble