
Bella Style Salon's Ride or Die
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Summer Beauty CocktailJillian Grace SalonWest Grove, PennsylvaniaOwned by: Jillian TuskwethTo counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty ...

Summer Beauty Cocktail
Jillian Grace Salon
West Grove, Pennsylvania
Owned by: Jillian Tuskweth
To counteract the summer sales slump, Jillian Tuskweth launched a summer service promotion with a fun seasonal message: “Enjoy a summer beauty cocktail!”
On the menu were services clients tended to take before or after a vacation, including a coconut lime mani or mani-pedi, a coconut lime mini-facial, a bikini wax, face-framing highlights, a demineralizing treatment, and a color gloss for shine and protection. When guests chose two or more of these special services, they received a free brow wax. Plus, everyone who took advantage of the promotion received a summer cocktail or mocktail.
“This promotion encouraged bundled sales and upsells, and we included a special offer on Bumble and bumble’s Surf line of products,” Tuskweth says.
The salon worked with Imaginal Marketing, which used splashy citrus art that tied in with both the season and the cocktail theme. The campaign, which cost $690, included a homepage update, online promo page, Facebook cover photo, 30 Facebook posts, an e-card, a poster, mirror cards and an accompanying blog post about how to achieve beachy waves.

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

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Sponsored by Zenoti
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Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

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