Salon Today
MenuMENU
SearchSEARCH

STAMP 2015: Charles Penzone Salons' Social Media Campaign

Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 8, 2015
STAMP 2015: Charles Penzone Salons' Social Media Campaign

 

1 min to read


Instagram Takeovers
The Charles Penzone Salons
Columbus, Ohio
Owned by: Charles and Debra Penzone

In the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.

Ad Loading...

In February 2015, the salon implemented Instagram takeovers—an Instagram campaign in which a professional who works for the company is designated to take over posting for the Charles Penzone account for the day.

“This is a great way for our professionals to market themselves, as well as a great incentive for our professionals to sign up for an official Instagram account,” Debra Penzone says. “This allows followers to get a sneak peek into the salon, where professionals highlight their work, newest services and favorite products.”

Subscribe to Our Newsletter

More Salon Management

woman in salon scanning product with her phone

The Art of the WOW Experience

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.

Sponsored by Phorest Salon Software

Ad Loading...
Headshot of Kati Whitledge

Appearance Standards are the New Dress Code

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

Ad Loading...
Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Ad Loading...