
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Popular men's services.

"The Ivy Gentleman Facial is the favorite men's spa service. This facial addresses the sensitivity of the man's face while deeply moisturizing and refining the pores and elasticity of the face and neck. The gents love to be pampered, too-until they have tried it, they just don't know it."
Dreama Kees
Ivy Salon and Spa
Greenville, South Carolina
"Here at Performance Salon and Color Spa, we have found that our male clients enjoy the touch of our massage therapists. Our Deep Tissue Massage is the most popular, with Spa Pedicures coming in at a close second."
Christopher Morton
Performance Salon & Color Spa
St. Louis, Missouri
"The most popular treatment would have to be our massages. Our guys can choose from a variety of massage options, ranging from the Not Long Enough (30 minutes) all the way to the Two Long (two-hour massage). All of our massages include a hot therapeutic paraffin treatment for the hands or feet. LaBarberia also offers Hot Rocks as an upgrade for any massage, as well as a number of other body treatments that revitalize and rejuvenate the skin."
Kristen Scharfeld, marketing manager
LaBarberia Salon and Spa
Cleveland, Ohio
"It's the Men's Facial: a deep pore cleansing with steam and a hot towel wrap, extractions (releasing the ingrown hairs rather than plucking them out) and exfoliation, followed by a clay or hydrating mask with moisturizer and sunscreen. Home care products such as cleanser, exfoliant and sunscreen are favorites for the male client."
Angela Green
Pampered
Oakland, California
"Pedicures are really big for our male guests. Many of them want to book with other businessmen so they can converse over topics of interest to them. They'll specifically ask for
coordinating appointments."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"Our Spa-Jet. We started men with a few complimentary hydro-treatments and they love the idea that they can customize their water massage experience on their own. It's easy clean-up, the room is comfortable and gives us the chance to talk with them about other body treatments."
Cynthia Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"Many men seek out our salon for our men's facial is the most popular in our spa. However, our salon has won the ‘Best Men's Haircuts' recognition from Boston magazine, which brings in many for cuts. We do about 40 percent in men's cuts alone. Our newest salon and spa is in a sports complex with the Boston Celtics basketball team's training center in our building."
Angela Guido
Daryl Christopher Wellness Salon And Day Spa
Boston, Massachusetts
"We offer a package that we refer to as our Men's Spa Experience. That package encompasses the full range of services we offer-it has the Swedish massage, a facial that's designed for men, and we also provide our foot and hand care services. We offer a heat wrap as well, which provides an additional focus on the face, scalp and neck-areas that the men find very important. Then we top it off with a hot stone foot massage. It's about a four-hour experience."
Greg Dickerson
Breathe Day Spa
Salt Lake City, Utah
"I would say our most popular men's service is ‘The Threesome,' which is a mini manicure, mini pedicure and a neck massage."
Michelle Smith-Anderson
Rejuve Salon Spa
Raleigh, North Carolina
"We have a lot of male body waxing for our part of the country. We perform everything from brows to ‘boy-zilians.' It seems that not many salons here will do full body waxing on men."
Sam Johnston
ABQ Hair Studio
Albuquerque, New Mexico
"Back and chest waxing followed by an upper body scrub and polish is very popular. They also love the hot lather straight razor shave after a hair cut."
Cherry Petenbrink
Shabangs
St. Mary's, Georgia

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.