
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Popular men's services.

"The Ivy Gentleman Facial is the favorite men's spa service. This facial addresses the sensitivity of the man's face while deeply moisturizing and refining the pores and elasticity of the face and neck. The gents love to be pampered, too-until they have tried it, they just don't know it."
Dreama Kees
Ivy Salon and Spa
Greenville, South Carolina
"Here at Performance Salon and Color Spa, we have found that our male clients enjoy the touch of our massage therapists. Our Deep Tissue Massage is the most popular, with Spa Pedicures coming in at a close second."
Christopher Morton
Performance Salon & Color Spa
St. Louis, Missouri
"The most popular treatment would have to be our massages. Our guys can choose from a variety of massage options, ranging from the Not Long Enough (30 minutes) all the way to the Two Long (two-hour massage). All of our massages include a hot therapeutic paraffin treatment for the hands or feet. LaBarberia also offers Hot Rocks as an upgrade for any massage, as well as a number of other body treatments that revitalize and rejuvenate the skin."
Kristen Scharfeld, marketing manager
LaBarberia Salon and Spa
Cleveland, Ohio
"It's the Men's Facial: a deep pore cleansing with steam and a hot towel wrap, extractions (releasing the ingrown hairs rather than plucking them out) and exfoliation, followed by a clay or hydrating mask with moisturizer and sunscreen. Home care products such as cleanser, exfoliant and sunscreen are favorites for the male client."
Angela Green
Pampered
Oakland, California
"Pedicures are really big for our male guests. Many of them want to book with other businessmen so they can converse over topics of interest to them. They'll specifically ask for
coordinating appointments."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"Our Spa-Jet. We started men with a few complimentary hydro-treatments and they love the idea that they can customize their water massage experience on their own. It's easy clean-up, the room is comfortable and gives us the chance to talk with them about other body treatments."
Cynthia Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"Many men seek out our salon for our men's facial is the most popular in our spa. However, our salon has won the ‘Best Men's Haircuts' recognition from Boston magazine, which brings in many for cuts. We do about 40 percent in men's cuts alone. Our newest salon and spa is in a sports complex with the Boston Celtics basketball team's training center in our building."
Angela Guido
Daryl Christopher Wellness Salon And Day Spa
Boston, Massachusetts
"We offer a package that we refer to as our Men's Spa Experience. That package encompasses the full range of services we offer-it has the Swedish massage, a facial that's designed for men, and we also provide our foot and hand care services. We offer a heat wrap as well, which provides an additional focus on the face, scalp and neck-areas that the men find very important. Then we top it off with a hot stone foot massage. It's about a four-hour experience."
Greg Dickerson
Breathe Day Spa
Salt Lake City, Utah
"I would say our most popular men's service is ‘The Threesome,' which is a mini manicure, mini pedicure and a neck massage."
Michelle Smith-Anderson
Rejuve Salon Spa
Raleigh, North Carolina
"We have a lot of male body waxing for our part of the country. We perform everything from brows to ‘boy-zilians.' It seems that not many salons here will do full body waxing on men."
Sam Johnston
ABQ Hair Studio
Albuquerque, New Mexico
"Back and chest waxing followed by an upper body scrub and polish is very popular. They also love the hot lather straight razor shave after a hair cut."
Cherry Petenbrink
Shabangs
St. Mary's, Georgia

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest

At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti