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"The Ivy Gentleman Facial is the favorite men's spa service. This facial addresses the sensitivity of the man's face while deeply moisturizing and refining the pores and elasticity of the face and neck. The gents love to be pampered, too-until they have tried it, they just don't know it."
Dreama Kees
Ivy Salon and Spa
Greenville, South Carolina
"Here at Performance Salon and Color Spa, we have found that our male clients enjoy the touch of our massage therapists. Our Deep Tissue Massage is the most popular, with Spa Pedicures coming in at a close second."
Christopher Morton
Performance Salon & Color Spa
St. Louis, Missouri
"The most popular treatment would have to be our massages. Our guys can choose from a variety of massage options, ranging from the Not Long Enough (30 minutes) all the way to the Two Long (two-hour massage). All of our massages include a hot therapeutic paraffin treatment for the hands or feet. LaBarberia also offers Hot Rocks as an upgrade for any massage, as well as a number of other body treatments that revitalize and rejuvenate the skin."
Kristen Scharfeld, marketing manager
LaBarberia Salon and Spa
Cleveland, Ohio
"It's the Men's Facial: a deep pore cleansing with steam and a hot towel wrap, extractions (releasing the ingrown hairs rather than plucking them out) and exfoliation, followed by a clay or hydrating mask with moisturizer and sunscreen. Home care products such as cleanser, exfoliant and sunscreen are favorites for the male client."
Angela Green
Pampered
Oakland, California
"Pedicures are really big for our male guests. Many of them want to book with other businessmen so they can converse over topics of interest to them. They'll specifically ask for
coordinating appointments."
Noelyne Langston
Noelyne Ltd.
Fayetteville, North Carolina
"Our Spa-Jet. We started men with a few complimentary hydro-treatments and they love the idea that they can customize their water massage experience on their own. It's easy clean-up, the room is comfortable and gives us the chance to talk with them about other body treatments."
Cynthia Zahn Pierpaoli
For Appearances Sake
River Forest, Illinois
"Many men seek out our salon for our men's facial is the most popular in our spa. However, our salon has won the ‘Best Men's Haircuts' recognition from Boston magazine, which brings in many for cuts. We do about 40 percent in men's cuts alone. Our newest salon and spa is in a sports complex with the Boston Celtics basketball team's training center in our building."
Angela Guido
Daryl Christopher Wellness Salon And Day Spa
Boston, Massachusetts
"We offer a package that we refer to as our Men's Spa Experience. That package encompasses the full range of services we offer-it has the Swedish massage, a facial that's designed for men, and we also provide our foot and hand care services. We offer a heat wrap as well, which provides an additional focus on the face, scalp and neck-areas that the men find very important. Then we top it off with a hot stone foot massage. It's about a four-hour experience."
Greg Dickerson
Breathe Day Spa
Salt Lake City, Utah
"I would say our most popular men's service is ‘The Threesome,' which is a mini manicure, mini pedicure and a neck massage."
Michelle Smith-Anderson
Rejuve Salon Spa
Raleigh, North Carolina
"We have a lot of male body waxing for our part of the country. We perform everything from brows to ‘boy-zilians.' It seems that not many salons here will do full body waxing on men."
Sam Johnston
ABQ Hair Studio
Albuquerque, New Mexico
"Back and chest waxing followed by an upper body scrub and polish is very popular. They also love the hot lather straight razor shave after a hair cut."
Cherry Petenbrink
Shabangs
St. Mary's, Georgia
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
