Marketing to Our Minds
Eurisko's Leon Alexander returns to continue our journey into understanding the consumer's mind.
Unite Presents Paramount Business at Global Session
Leading professional haircare brand and fashion mainstay UNITE haircare is proud to present the second annual global session, a trendsetting showcase of the intersection of hair and fashion.
Geolocation and Your Business
If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.
Designed for Emotional Buying Behavior
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.
Higher Learning: Salon Success though Education
After achieving a level of success within their own markets, these salons are sharing their experience by teaching others what they know best.
Salon gives prizes for customer loyalty
Client loyalty at Valentino's Grand Salon in Whitby, Ontario, is rewarded with the simple pull of a slot machine's handle and the chance to win big prizes. Year after year, Casino Month is one of the most successful marketing campaigns at the salon owned by George and Vasile Tsinokas.
by Stacey Soble
Effective Team Building
The term 'team building' has been so misunderstood over the years that it often conjures up images of tug-of-war exercises and awkward group outings. The real concept of building a team, however, is critical to every business, especially those in the salon industry, where each member of the team must work independently—and in unison—to allow the salon to reach its full potential. The goal is to create an effective, strong team environment—without drama, disruptions or misunderstandings.
12 Inexpensive Marketing Tips
by Stacey Soble
Raving Fans
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
by Stacey Soble
Finders Keepers
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
by Stacey Soble
Marketing Made Easy
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
Asked and Answered: Marketing Mishaps
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
What Your Employees are Afraid to Tell You
The usual talk among leaders is about needed conversations with employees regarding behavior and performance issues. And for those conversations that are guaranteed to raise your blood pressure, there are some fine books available, such as "Fierce Conversations" and "Crucial Conversations" to help you through. But what happens when employees need to tell you about issues with your behavior and performance as their leader?
by Neil Ducoff
Saying Thanks: The New Marketing Strategy of Gratitude
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
by Stacey Soble
Launch a Fourth of July-Inspired Contest
Help customers celebrate their independent streak with a makeover
Allowing Employees to Decide
It’s easy to agree with the concept of allowing employees to make decisions, but it’s another thing to live it every day.
Keys to Communication with Employees
As an owner, you must make sure that you’re communicating effectively with your employees—when you don’t, the results can be devastating and include lower productivity.