THINK: Build your million-dollar salon.

WHAT IT IS: The strategies you need to make your salon succeed.  Leading professional haircare brand and fashion mainstay UNITE haircare is proud to present the second annual global session, a trendsetting showcase of the intersection of hair and fashion. This year UNITE haircare unveils a groundbreaking new course, Paramount Business. Offering inside information on how better to grow your business and surpass your competition, this unique presentation is the first step to building your salon into an enduring success story.

Developed by three industry veterans—UNITE Professional Salon System Founder/CEO, Andrew Dale, General Manager of Urban Retreat (Harrod’s London), Marcus Allen and The Parlour Salon Owners, CO, Gene Cahill—Paramount Business focuses on the key components to building a successful salon:

• Your business as a brand

• Strategic marketing

• Maximizing social networking

• Simplifying business with technology

• Utilizing your P&L statement

• Introducing change without disruption

• Follow-up six-month support program

• Systems and structures

• Successful goal setting

• Creating optimum profitability

• Implementing programs for managers, receptionists and assistants

• Building and retaining a strong team

WHERE TO FIND IT: Omni San Diego, October 17-19, 2011 and for more information please visit http://www.uniteglobalsession.com

ABOUT UNITE HAIR CARE:  Inspired backstage and honed at the salon, UNITE has fast become one of the most sought-after product lines globally. The collection’s pure performance, versatility and efficacy have landed UNITE in some of the most high-profile salons in the world and behind the scenes of New York, Los Angeles and London Fashion Weeks.  Working with prominent designers to forecast hair trends for each upcoming season, UNITE continually formulates effective products to achieve the looks of today as well as the future. UNITE is proudly sulfate-free, paraben-free, sodium chloride-free, non-animal tested (PETA certified) and only found in premium, professional salons. www.unitehair.com