Salon Management

Learn How to Cut Through the Amazon Retail Jungle

Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.

How Consumers Judge a Business in Today's Tech-Savvy World

The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.

How-to Conduct a Winning Guest Consultation

The Guest Consultation is the single most powerful opportunity for the stylist to explore and determine the best service to enhance each guests image. 

How One Salon Owner Built Financial Stability and Improved Culture through Team-Based Pay

Krista Harvey, owner of Studio7 Salon and Spa in Ames, Iowa, describes how converting her salon to team-based pay helped her pull the business out of debt and build a strong and productive culture.

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Sponsored by Aveda Means Business

Data Stories: Gene Juarez Proves Membership has its Privileges

Examining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.

Be an Escape Artist

Sometimes life gets so hectic we forget how important it is to take a break. A recent stay at a boutique hotel reminds Editor Stacey Soble to slow down and enjoy the journey--and she finds the escapist quality in many of this year's SALONS OF THE YEAR.

Breaking Down the Barrier of Blended Appointments

The potential minefield of blending walk-ins with booked appointments motivates many salons and barbers to opt exclusively for one or the other, but innovation-led Shortcuts now has the solution that allows salons to offer both with confidence.

It's Opening Day for Hair + Co. BKLYN

In the final installment of their blog covering the opening of Hair and Co BKLYN, Allyson and Shannon King detail their plan for getting clients in chairs, then they share the results.

Exploring Experience: One on One with Author Jim Gilmore

Eighteen years after penning The Experience Economy, author Jim Gilmore will help International Salon/Spa Business Network members tap into their authenticity.

A Salon Owner Reviews New Technology that Entertains and Educates Clients

In an exclusive interview with Salon Today, Emilio Cornacchione, co-owner of Pittsburgh's Izzazu Salon Spa and Serata discusses his experience with Smarter Lifestyle Network, a new technology that entertains, educates and markets to clients, while creating a new revenue stream for the salon.

How to Minimize No-Shows

Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.

How to Make New Clients Become Prebooked Regulars

Elizabeth Morris lays out the dialogue that makes clients prebook and incentivizes them to keep those appointments.

The Contemporary Jukebox

Mood Media's new 'Social Mix' feature engages salon clients by allowing them to pick the songs that will play during their salon service. Two salons weigh in.

2017 Salon Today 200: Retention and Referral

Meet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.

2017 Salon Today 200: Customer Service

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.