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SEARCHMeet the 2017 Salon Today 200 Honorees in the category of Retention and Referral. These owners know a salon's ability to attract new clients fuels its growth, while its ability to get those ame clients to come back again and again drives its overall success.
Bella Luci Salon in Poughkeepsie, NY.
A salon’s ability to attract new clients fuels its growth, while its ability to get those same clients to come back again and again drives its overall success.
BELLA LUCI SALON
Poughkeepsie, NY
bellalucisalon.com
Rebecca Lee
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 8
NEW CLIENT RETENTION: 68%
RETURN RETENTION: 85%
PRE-BOOKING RATE: 35%
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Davines
COLOR: Wella
SKIN CARE: Dermalogica
NAIL CARE: SpaRitual, OPI
TECH SUPPORT: Millennium, Constant Contact
ASSOCIATION: PBA
“The biggest increase in retention has been our membership program for color. The clients sign up like a gym membership and are charged a monthly discounted rate for 20% off their single process color. They also receive discounts on their highlights, waxing and facials.”
GLOW
Braintree, MA
glowbeautyb.com
Shelley North
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 16
NEW CLIENT RETENTION: 38%
RETURN RETENTION: 66%
PRE-BOOKING RATE: 63%
AVERAGE FACIAL: $75
SKIN CARE: Control Corrective Glow (private label)
TECH SUPPORT: Salon Iris, Constant Contact
“We are truly blessed to have the loyalty of our amazing clientele over the years. We are proud to say that they are a walking billboard for us. We have multiple loyalty programs for services, products and referrals, along with various other rewards for existing and new clientele.”
HEADLINES–THE WASHINGTON PARK SALON
Denver, CO
headlinessalon.net
Steve McGrath
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 11
NEW CLIENT RETENTION: 45%
RETURN RETENTION: 60%
PRE-BOOKING RATE: 45%
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Headlines App, Edge Management Systems
ASSOCIATION: PBA
“Our app features a hair cut loyalty tab. This is a free program that allows the user to receive a virtual stamp for each hair cut. After the sixth cut, they get the seventh free. This has generated a lot of excitement with guests when they check out and see how close they are to a free hair cut.”
MANE ATTRACTION SALON
Phoenix, AZ
maneattractionsalon.com
Kendall Ong, Beate Assmuth-Ong, Chris Knudsen,
Jenny Knudsen
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 26
NEW CLIENT RETENTION: 46%
RETURN RETENTION: 83%
PRE-BOOKING RATE: 67%
AVERAGE CUT & STYLE: $82
BEST-SELLING RETAIL: Bumble and Bumble
COLOR: Wella, Kenra
SKIN CARE: Jane Iredale
NAIL CARE: Smith & Cult
TECH SUPPORT: Millennium, Demandforce, Constant Contact
ASSOCIATIONS: Intercoiffure, NCA, PBA
“We started giving WOW gifts to clients when something extraordinary has happened in their life. It can be a rose or gelato, whatever the team decides. This surprise factor shows we care.”
METRO FOR MEN
Irvine, CA
metroformen.com
Krista Martin
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 10
NEW CLIENT RETENTION: 43%
RETURN RETENTION: 89%
PRE-BOOKING RATE: 52%
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Private label, Aveda, Nioxin
COLOR: Goldwell, Aveda
SKIN CARE: Menscience, Tend Skin
NAIL CARE: CND
TECH SUPPORT: Millennium, Demandforce, Salon Search Party
ASSOCIATION: PBA
“We incentivize clients to try other services and other providers. We have daily promotions, like 50% off an express MANicure. We want every client to get at least one free service every year through our loyalty program.”
SALON 01
Carmel, IN
salon01.com
Micki and David Stirsman
SQUARE FEET: 15,000
TOTAL EMPLOYEES: 49
NEW CLIENT RETENTION: 43%
RETURN RETENTION: 89%
PRE-BOOKING RATE: 82%
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aquage, DevaCurl, private label
COLOR: Artego
SKIN CARE: Jan Marini, Eminence
NAIL CARE: CND, OPI
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: Intercoiffure, ISBN, PBA
“Guests receive a new guest bag that contains samples, information about the salon and all of our services, and a punch card with special offers for their next three visits.”
SALON SOCA
Chicago, IL
salonsoca.com
Brigette Sobus
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 15
NEW CLIENT RETENTION: 50%
RETURN RETENTION: 87%
PRE-BOOKING RATE: 60%
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: NCA, PBA, Green Circle
“In our one-on-one monthly meetings, we discuss where the stylists stand in their new client retention, existing client retention and pre-booking percentages. We go over what is working and what is not, and I have them give me action steps on how they can improve.”
STUDIO WISH SALON
Twinsburg, OH
studiowish.com
Rowena and Eric Yeager
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 9
NEW CLIENT RETENTION: 42%
RETURN RETENTION: 84%
PRE-BOOKING RATE: 65%
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Oribe, R+Co, DevaCurl
COLOR: Wella
NAIL CARE: Zoya, CND, Gelish
TECH SUPPORT: Millennium, Demandforce, ZeeZor
ASSOCIATIONS: Intercoiffure, NCA, PBA
“Twinsburg has a summer Rock the Park concert series every other Friday, and we were the VIP sponsors! We did hair and makeup touch-ups, sold WishChic T-shirts, signed guests up for a chance to win a free makeover, and we handed out complimentary blow dry cards.”
UTOPIA SALON & DAY SPA
Vancouver, WA
utopiadayspasalon.com
Lisa Houser
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 10
NEW CLIENT RETENTION: 85%
RETURN RETENTION: 60%
PRE-BOOKING RATE: 38%
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Surface, Aquage, Loma
COLOR: Scruples, Surface
SKIN CARE: Bioelements, Esthetic Formula
NAIL CARE: Young Nails, Gelish
TECH SUPPORT: Millennium, Demandforce, WebOpenings
ASSOCIATION: PBA
“We use a Mr. Potato Head, and every time someone in the salon re-books their guest, they get to steal the potato. We check at random times and whomever is holding the potato picks from our prize bag.”
WESTSIDE HAIR CARE LLC
Hackettstown, NJ
westsidehair.com
Maureen Kimble
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 9
NEW CLIENT RETENTION: 30%
RETURN RETENTION: 70%
PRE-BOOKING RATE: 60%
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Redken
COLOR: Redken
TECH SUPPORT: Envision, Icontact
ASSOCIATION: PBA
“One of our successful offers is our new talent color-and-cut special for $55. We offer the special every Monday, Tuesday and Wednesday with level-one stylists. The special has helped us bring in new guests and retain guests who might be trying to lengthen their time between visits.”
Additional Honorees
360 The Colour Bar Salon, El Paso, TX
Allure Designs, Libertyville, IL
Avenue Hair Design, Venice, FL
Berenices, Denver, CO
Bespoke Beauty Bar, Wexford, PA
Blo, Raleigh, NC
Canvas Salon and Skin Bar, Powell, OH
Centre Salon & Spa, Westminster, Westminster, CO
Chemistry Hair Salon, Shreveport, LA
CoCo Cheveux Salon, South Portland, ME
Impressions, Mequon, WI
Inspire Salon, Weldon Spring, MO
Integrity Lash, Pasadena, CA
Kiss Kiss Bang Bang, Fishers, IN
Lux Salon, Fullerton, CA
Maggie The Salon, Pembroke Pines, FL
Paul Kenneth Salon & Spa, Woburn, MA
Pin-Up Curls, Fort Wayne, IN
Salon Estique, Phoenix, AZ
Solaris Aveda, Evansville, IN
Urban Betty, Austin, TX
It's that time of year again: SALON TODAY 200 Application Season! To celebrate our 30th anniversary we have a new best practice category--Talent Recruitment and Retention. Applications due October 31st!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)
A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.
Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
