MENU
SEARCHExamining frequency rates of spa guests leads Gene Juarez CEO Scott Missad and his management team to design a membership program that significantly boosts the operation's spa service sales.
A few years ago, Scott Missad, CEO of Gene Juarez Salons and Spas, analyzed spa data from the organization’s 10 locations around Seattle and calculated that the average spa customer only visited 1.6 times per year. Determined to boost that frequency, Missad and his team launched the Gene Juarez spa membership program that now boasts more than 1,500 members committing to one spa service a month.
For a monthly price of $90, members have the choice of a 60-minute relaxation massage, a 60-minute body treatment, a 60-minute European facial or a combination spa manicure and pedicure. The membership services only can be booked Sunday through Friday, so they don't interfere with the already busy Saturdays in the spa. Members also enjoy 10 percent off any additional spa services an 20 percent off skin care and spa beauty products.
When clients sign up for the club, they commit to six months. Their credit cards are automatically billed the first of the month, and for clients who don’t manage to make it in over the month, their service can't be rolled over. To further boost membership sales, Gene Juarez periodically offers a seventh month complimentary when clients commit to the six-month membership enrollment.
“Our leadership and marketing teams figured out how to make this work, and it’s been fantastic,” Missad says. “It’s guaranteed spa income each month, and the club members serve as a test market for the salon – for example, we recently launched microblading services and sent the members offers to sample the service.”
Missad will be sharing the story of his membership program along with other ideas of segmenting his market and harvesting the data to design programs that engage clients in his presentation at Data-Driven Salon, which will be held in Atlanta June 25-26. For more information on the event and to purchase tickets, visit datadrivensalon.com.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
