Keep the Momentum Strong
As winter continues in Maine, Akari's Allan Labos pens some idea for keeping the momentum strong for staff, spirits and sales in those dreary months. Flag these great ideas and keep them even as you plan for next year!
by Allan Labos
Be Where Your Retail Is
Shortcuts' Paul Tate shows you how to incorporate tablets in your salon to bridge the mental gap between the service and the retail opportunity, resulting in higher retail sales.
by Paul Tate
Hitting the Target
WELLA’S PETE CASTELLANOS GIVES OWNERS IMPORTANT BUSINESS-BUILDING TARGETS AND SHOWS THEM EXACTLY HOW HIGH TO AIM.
Silver Linings Walkouts
WATCHING MILLIONS OF DOLLARS IN REVENUE WALK OUT THE SALON DOOR WHEN MULTIPLE STYLISTS RESIGN CAN BE THE FIRST STEP TOWARD A FAILED BUSINESS. BUT FOR THESE THREE OWNERS, IT WAS THE MOTIVATION TO STRENGTHEN THEIR LEADERSHIP, OPERATIONS, CULTURE AND TALENT DEVELOPMENT.
The Head and Heart of Leaders
IN PREPARATION FOR THE FIRST 2 TO 10 LEADERSHIP CONFERENCE, TOM KUHN EXPLORES WHAT QUALITIES CREATE A LEADER.
Build a Client Magnet
FRANK GAMBUZZA AND SCOTT MISSAD DEMONSTRATE A SIMPLE PROGRAM FOR TURNING LOYAL GUESTS INTO VALUABLE AMBASSADORS FOR YOUR BRAND.
Fresh Ideas for Boosting Revenue
AS A SALON OWNER, IT’S NATURAL TO SEE YOURSELF AS THE ONE PERSON WHO MUST COME UP WITH NEW BUSINESS-BUILDING STRATEGIES. BUT IT’S IMPORTANT TO RECOGNIZE THAT INSPIRING IDEAS ALSO CAN COME FROM YOUR STAFF AND YOUR OUTSIDE PARTNERS. THIS MONTH, WE INVITED LEADERS TO SHARE STRATEGIES THAT KICK-START SALES
Alter Your Perspective
MY HUSBAND JON IS something of a tech gadget nut. He’s a little famous at my daughter’s high school for being the dad who flew the drone with the camera over the crowd at the school’s 24-Hour Relay last year and gave everyone a sky-cam view
by Stacey Soble
Profitability Project: Build a Client Magnet
Frank Gambuzza and Scott Missad show you a simple program for turning your loyal guests into valuable ambassadors for your brand.
Build a Better Team
As part of his blog series on branding, Akari's Allan Labos talks about the importance of a great team and offers you 10 steps on building a powerful one.
by Allan Labos
The Chair/Suite Rental Phenomenon
As the salon suite rental operations are popping up in towns across the country, independent salon owners are shocked when a percentage of their staff migrates to what they perceive is a more lucrative lifestyle. SALON TODAY checked in with Cyrus Bulsara, president of Professional Consultants and Resources, a leading salon industry strategic consultants and data source, to find out more about this trend.
Eradicate Your Slow Days
Got a time of the week that's a little slower than you like? Group 3 Marketing's Bart Foreman shows you how to fill your book during your slow days.
by Bart Foreman
Silver Linings Walkouts
Watching millions of dollars in revenue walk out the salon door when multiple stylists resign can be the first step toward a failed business. But for these three owners, it was the motivation to strengthen their leadership, operations, culture and talent development.
Are You Ready For Prime Time?
After analyzing their appointment histories, these salons identify their scheduling sweet spots--open hours when they can be the most productive and profitable.
Vito Mazza Salon & Spa Raises $17,500 for Hurricane Sandy Victims
Vito Mazza Salon & Spa recently hosted a holiday “Season of Giving” fundraiser to give back to the local communities affected by Hurricane Sandy. The December calendar of events included donating 10% of all gift card and retail purchases, a cut-a-thon, toy drive, coat and food drive.
Facebook Pushes Photos With Latest Update
Facebook has responded to the passion inspired by Pinterest and Instagram by updating its Newsfeed to both emphasize photographs but also give more control to users. In a move that could bring huge benefit to creative industries such as hairdressing, it’s important to prepare for what these changes may mean for brands, explains salon marketing expert Valorie Reavis.
The Brand
In this blog on his series on branding, Allan Labos offers nine simple steps for developing a brand.
by Allan Labos