Marketing & Advertising

Need a New Salon Website?

Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.

Performance Tracking for Facebook

The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!

Linkup Marketing 2012

Linkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services.

Groupon Success Stories

While there are still factions in certain, nameless, urban cities that like to brag about how much they spend on fashion accessories, the majority prefer to brag about savvy steals. Lately, more and more of these are being found online with deal sites like Groupon and LivingSocial.com; sites that rely on bragging to incite the viral word-of-mouth that up the number of people coming through your doors.

It’s Not Really About the Hair: The Honest Truth about Life, Love and the Business of Beauty

Tabatha Coffey was raised within strip clubs in a broken family and how that experience prepared her to become the strong, self-assured businesswoman she is today. She explores the good, the bad, and the ugly of her life in a funny, yet honest fashion.

Target Marketing

We decided to ask some of our Salon Today Facebook fans where they were focusing their client marketing efforts. We got many responses, indicating that this is an area that is getting a lot of attention. In a tough economy, service businesses cannot rest on their laurels. Everyone needs to reach an increased range of clients. Here are some of the new markets salon owners tell us they are pursuing.

Unite Presents Paramount Business at Global Session

Leading professional haircare brand and fashion mainstay UNITE haircare is proud to present the second annual global session, a trendsetting showcase of the intersection of hair and fashion.

Geolocation and Your Business

If you doubt this is an important trend, perhaps because you think geolocation is a bit too Big Brotherish, just remember that it doesn’t matter what you think, only what your clients are doing.

Ten Technologies: Web Development

While many salons have developed professional websites, many have not learned how to use them to best support their salon business. SALON TODAY invited Mike Cooper, founder of Salonbuilder and the MODERN SALON Site Kit, to share his thoughts on the top five tips for salon and spa online success:

Designed for Emotional Buying Behavior

Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.

Redken announces social network site for salon professionals

AT THE PREMIERE Orlando Beauty Show, Redken unveiled its Break Room—an online community for salon professionals that marries the concepts of Facebook, Match.com and LinkedIn. This new social network is exclusively for professionals, allowing for them to connect with each other; share business tips, challenges and successes; and learn from experts. Additionally, technicals and step-by-steps are included on the site, as well as group forums, job boards and a chat function.

Salon gives prizes for customer loyalty

Client loyalty at Valentino's Grand Salon in Whitby, Ontario, is rewarded with the simple pull of a slot machine's handle and the chance to win big prizes. Year after year, Casino Month is one of the most successful marketing campaigns at the salon owned by George and Vasile Tsinokas.

12 Inexpensive Marketing Tips

Setting prices in a recession

With consumers skittish about the economy in 2008 and 2009, many salon and spa owners held back on price increases even as their own costs increased. With economic optimism slowly returning, many owners are looking for creative suggestions for ...

Raving Fans

When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.

Finders Keepers

When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...

Publicity in the Brave New World

A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.