Marketing & Advertising
Finders Keepers
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
by Stacey Soble
Publicity in the Brave New World
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
by Stacey Soble
How to Raise Prices at Your Salon
If you find yourself stretched to accommodate clients or just don't have enough hours in the day--it may be time to raise your prices.
by Stacey Soble
2010 Salon Software Guide: Salon Transcripts
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
Marketing Strategies of 5 Top Salons
The owners of growing salons wear many hats, and one of those is marketing guru. Here, the owners of five top salons share their marketing strategies.
Marketing Made Easy
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
Friday Night Lights
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
by Stacey Soble
Benefits Plan
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
by Stacey Soble
Asked and Answered: Marketing Mishaps
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
Social Networking in the Salon
Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.
The Social Network Addiction
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
by Stacey Soble
Salon Transcripts
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
Saying Thanks: The New Marketing Strategy of Gratitude
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
by Stacey Soble
Launch a Fourth of July-Inspired Contest
Help customers celebrate their independent streak with a makeover
10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.
Girlfriend Getaways
Double your services, clientele and profits with spa packages for friends.