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Online For The Holidays: Foursquare Check-In For Charity
In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.
by Kelly Ehlers
Online For the Holiday: Share DIY Ideas Using Pinterest
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.
by Kelly Ehlers
Online For the Holiday: Creating A Facebook Pop-Up Party
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
by Kelly Ehlers
Home (and Online) For The Holidays
In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!
by Kelly Ehlers
Tips For Building your Salon Facebook Network
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
by Kelly Ehlers
Create a Facebook Advent Calendar
Social media coach Valorie Reavis encourages you to engage your clients to check out your salon's Facebook page every day with an advent calendar of holiday tips and offers through December.
by Stacey Soble
Just Go For It: Asking For E-mail Addresses
E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.
ON FACEBOOK: Disbelief and Grief Over Salon Shootings
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
by Anne Moratto
Aura Friedman, Breaking Down Barriers and Tumbling About It
Social Media Expert, Kelly Ehlers, gets the inspirations behind celebrity Colorist Aura Friendman's social media endeavors. From inspiration to new clients Aura's doing it right, and her Tumblr is making waves.
by Kelly Ehlers
HALLOWEEN HOW-TO: Headbanging Rocker-Inspired Hair
Your clients will party all day and all night with this hair! If your clients are going for a more alternative look this Halloween, opt to giving them a softer looking Mohawk, like this half up half down style.
Kenra's Halloween-Inspired Pinterest Contest
Halloween with all its tricks and treats, is a very exciting time of year for stylists! Kenra Professional has partnered with My Best Friend's Hair to create 10 fun looks that can easily be re-created on your clients. The contest runs from October 12th to October 28th. Winners will be announced October 31st.
Tumblr, A Simple, Visual Blogging Solution for Salons
Social media expert Kelly Ehlers outlines how salons can use the Tumblr blogging platform to increase their online marketing presence.
by Kelly Ehlers
Holiday Musts
Do you hear jingle bells yet? Most major retailers start debuting their holiday merchandise in October, and it’s the perfect time for you to solidify your special service and retail plans.
Digital Marketing
Website, mobile marketing, social media, e-mail newsletter and blogs.
Branded Salon Materials
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
Tap into the Back-to-School Shopping Season
The back-to-school frenzy represents big bucks for many retailers. Here are some tips for capturing some of those sales.
by Stacey Soble
To Pin or Not to Pin
Linkup Marketing's Valorie Reavis introduces owners to Pinterest, and offers some winning pinning tips.