Marketing & Advertising
Is Your Software Underperforming? Switch it Up with Shortcuts
Sponsored by Shortcuts Software USA
Read More →
Boys and their Toys
The way to a man’s heart—and ultimately his hair—is through his smartphone. Salon owners sound off on how to leverage today’s mobile technology to grow your male client base. Men love their gadgets. So could the ...
Marketing Basics: Follow Your Plan, Avoid Shiny Objects
If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...
by Zane Hagy
Selfie Statistics
Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...
by Stacey Soble
Cheeky Strut's Selfie Station Ignites Salon Marketing
Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...
by Stacey Soble
Hotel Guests Become Nail Salon Clients at 70 Park Avenue Hotel’s Manicure Concierge
Guests in a hotel are almost always there for an event that they want to look great for, whether it’s a vacation, a wedding or a business meeting. However, after the hassle of packing and travelling, there’s always something that ...
Service Spotlight: Harmonic Healing Oil Treatment
In the bustling salon industry, the experience a client has in the chair is really the deciding factor whether he or she will come back. People can get a haircut anywhere, but Brianne Prince, owner of Brianne Prince Salon in Mason, Ohio, makes ...
by Stacey Soble
Pandora's Box of Social Media: 7 Things You Must Do
Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to ...
by Zane Hagy
Create Money-Making Services
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to ...
by Stacey Soble
Get STAMPed in 2015
When you look at it, marketing really is a grander version of the Show and Tell sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell ...
by Stacey Soble
ST200 Salons Celebrate Through Social Media
To the anticipation and excitement of salon and spa owners around the country, we notified applicants of their status in our 2015 Salon Today 200 competition on December 1. Each applicant was notified by email whether or not they made this ...
by Stacey Soble
A Familiar Face-book
The time has come. Although you all know our stand on social media at work (an ESSENTIAL, duh!), up until this point there have been many businesses who have continued to hold out, and not allow employees to utilize Facebook during the workday. ...
by Stacey Soble
10 Tips To Instagram Stardom
We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.
New Facebook Feature Helps You Be Thankful
Less than a year ago our newsfeeds were swarming with everyone’s Look Back videos on Facebook. You know, the ones that made us laugh, cry and most importantly, took us on a trip down memory lane? Well, prepare yourself because Facebook is ...
by Stacey Soble
Facebook's New Photo Update Allows You to Tell Your Unique Salon Story
Click, click! We know your manicured fingertips are always snapping pics, so why not put those selfies and creative shots to good use? We’re fans of the power of storytelling, so you better believe we’re taking advantage of the new ...
by Stacey Soble
Spas Prove Sugar Can Be Healthy
As Halloween comes and goes and the 2014 holiday season kicks in, members of the International Spa Association (ISPA) remind spa-goers there is a silver lining to their suguar cravings. Many spas and product companies use sugar as a scrub aid to ...
by Stacey Soble
5 Ways to Fairly Determine Pricing for Lowlighting and Highlighting Services
A constant struggle for salon professionals is how to effectively and fairly price services for clients so they feel they are getting a premium service at a reasonable price. Included here are parameters to help set a price on lowlighting, ...
The 5-Day Plan to Bring New Clients to Your Door
In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually someone will say “yes.” But ...
by Stacey Soble