MENU
SEARCHLast up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
Last up on our Social Media Sizing Guide, Pinterest.
Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
When adding a pin to your board, it’s crucial to remember that Pinterest puts a limit on the width of an image but not the length. Because of this guideline, Pinterest gives you the opportunity to pin image dimensions of your liking. This means ideal images will be taller than the width of said photo. For example, you could pin a square image or even an infographic (much like the one above). But consider the max width on any pin is going to be 236px wide.
Board covers are images on your Pinterest profile that communicate the topic each board. By uploading new images to your board covers, you also have the opportunity to brand your account. Sizing your image to the appropriate dimensions and using consistent brand imagery will provide visual symmetry across your account. The board cover has a limit of 222px x 150px, and thumbnails are 55px x 55px.
Lastly, your profile photo is always a vital yet easy way to brand across all social channels. Profile photos on Pinterest are limited to 165px x 165px.
Let’s recap those numbers:
Pin size width needs to be limited to maximum of 236px
Board covers are 222px x 150px
Board thumbnails will be displayed as squares, reduced to 55px x 55px
Profile photos, also square, should be kept to 165px x 165px
Tip: When choosing images for boards, make sure it meets the following...
Use an image that fits the sizing criteria
One that is relevant to the board topic
Visually appealing to the target audience
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog: ideasthatevoke.tumblr.com
Twitter: www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest: www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
Originally posted on Modern Salon
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
