Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
Scoping Out Twitter
No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!
August 28, 2014
Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm
2 min to read
Now that we’ve learned the sizing deets on Instagram, we move next to the platform that focuses on, well, word counts. Picture it, you scroll through your Twitter feed on your mobile phone and all you see are tiny, two-centimeter square brand images of your following profiles. The small photos may seem insignificant, but it’s still the foremost image that represents your brand across the entire platform. That being said, make sure it is of the highest quality – we’re talking 440 x 220 for optimization!
In addition, the partner image to maximize your Twitter profile is the header photo. This ‘Big Kahuna” pic spreads across the entire top of your profile (think Facebook cover image). Focus on choosing a photo that is attention grabbing, and most importantly, of great quality, 1500 x 500 quality.
No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!
Next, get your ‘pinning’ skills ready… I’ll show you the dos and don’ts of Pinterest photo sizing.
Connect with Ideas That Evoke:
Web:www.ideasthatevoke.com
Facebook:www.facebook.com/evokebrandsinc
Blog:ideasthatevoke.tumblr.com
Twitter:www.twitter.com/kellyehlers
LinkedIn:www.linkedin.com/in/kellyehlers
Pinterest:www.pinterest.com/ideasthatevoke
At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke
Originally posted on Modern Salon
More Salon Management
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff
Competing for Revenue: Veteran Business Owner Shares a Framework for Growth
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
by Staff