Marketing & Advertising

The Big Switch Comes to Instagram

The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...

A Sunny Boost to Your Bottom Line from a Sunless Service

As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...

SALON TODAY RECOMMENDS: Must-Read Articles on Priceless Customer Service, Doing Away with the Front Desk and Tips for Entering NAHA

SALON TODAY is always scouring the world of salon business to find effective techniques and innovative methods for salon growth. Latest on our reading list are the insightful articles featured on avedameansbusiness.com. Below are five articles ...

Sponsored by Aveda Means Business

Every Client is the Most Important Client You'll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There are also times that we would rather ...

MINDBODY Launches Online Educational Program MBU On Demand

MINDBODY has launched MBU On Demand, an online educational program that was developed based on the success that their clients have experienced after attending MINDBODY University events over the last nine years. By offering MBU On Demand, ...

65 Salon Business Marketing Ideas

SALON TODAY stumbled across a super helpful article dedicated to marketing tips and ideas that help promote your salon. Harms Software carefully crafted the best marketing techniques for salon businesses that feel like they are running out of ...

Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest

Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...

Lemonade Marketing

Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new ...

Writing on the Wall

Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...

STAMP 2015: Atelier's In-Salon Promotion

Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...

STAMP 2015: Headlines' Client Loyalty Program

Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...

STAMP 2015: Red 7's Salon Signage

Changemakers Floor GraphicRed 7 SalonsEvanston and Chicago, IllinoisOwned by: Jason Hall and David KaferAs part of Red 7’s Changemakers campaign, the owners wanted to show that the salon can tackle a complicated head of hair and give the ...

STAMP 2015: Tyler Mason Salon Spa's In-Salon Merchandising Display

Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.

STAMP 2015: Salon Art-Tiff's Client Loyalty Program

Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...

STAMP 2015: Inspire Greatness' Recruiting Materials

Employee Recruitment MaterialsStand-Up BannersInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsTo create a huge visual impact when attending student recruitment opportunities ...

STAMP 2015: Caruh's Business Cards

Beauty NotesCaruh Salon & SpaSeattle, WashingtonOwned by: Cynthia DeSotoThe Caruh team felt handing out business cards was an awkward action based on a desire to sell. So they scrapped the idea of business cards and replaced them with Beauty ...

STAMP 2015: Salon Rootz' Mission Statement

Salon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoSalon Rootz’s mission statement, “To create a personal, individual, and unforgettable experience built on passion, integrity, creativity and community” is ingrained in ...