Marketing & Advertising
Is Your Software Underperforming? Switch it Up with Shortcuts
Sponsored by Shortcuts Software USA
Read More →
Glamiris of Butterfly Circus Offers Instagram Tips
Butterfly Circus artist educators share their favorite social media tips and successes.Iris SmithLUX Salon inStockton, CAWhere to find her: @Glamiris on InstagramFollowers: 145KKnown for: “Creating versatile work and major color ...
by Stacey Soble
Instagram Tips from LaLa's Updos
Laura KaszoniOn location stylist in Sacramento, CAWhere to find her: @lalasupdos on Instagram, Lala’s Updos on FacebookFollowers: 276K InstagramSpecialty: “Bridal, upstyling and education.”Known for: “Braids, updos and ...
by Stacey Soble
Jay Wesley Olson of Butterfly Circus Offers Instagram Tips
Jay Wesley OlsonThe Bespoke Salon of Scottsdale, ArizonaWhere to find him: @jaywesleyolson on InstagramFollowers: 93KSpecialty: Balayage techniques and progressive colorOn joining the circus: “It’s an amazing platform and it’s ...
by Stacey Soble
Ash Fortis of Butterfly Circus Offers Instagram Tips
Ash FortisXo Hair Studio inVirginia Beach, VAWhere to find her: @XoStylistXo on InstagramFollowers: 129KSpecialty: “Custom tailoring hair—I love being able to give clients one-of-a-kind hair.”Known for: “Creative Color, ...
by Stacey Soble
Instagram Tips from Butterfly Loft Salons
As David and Alexis Thurston, owners of Butterfly Loft Salons and founders of Butterfly Circus, started hosting dinners with their stylists to discuss social media best practices, they developed a solid list of tips for creating the best social ...
by Stacey Soble
The Butterfly Effect: How Social Media Grew Butterfly Loft Salons and Gave Birth to Butterfly Circus and Pulp Riot
If you’re like most people, at one point in your childhood you fantasized about joining the circus. Perhaps you were drawn to the idea of traveling to distant lands. Maybe you wanted to immerse yourself in a new family of interesting and ...
by Stacey Soble
Service Spotlight: Atlantic Remineralizing Body Envelopment
SiSpa at Fort Lauderdale Marriott Pompano Beach Resort & Spa in Florida capitalizes on the natural attractions of its coastal locale by offering services that mimic beachside benefits. "Because our Resort Spa is located ...
The Latest in Salon Software Technology from the Premiere Orlando Show
From client-based apps to amped-up marketing features and upgraded online appointment programs, today’s salon and spa software manufacturers are helping beauty business run smoother, while improving the experience for their clients. At the ...
by Stacey Soble
7 Triggers for Capturing Your Clients' Attention
While technology provides us with access to endless amounts of information, connects us with people around the world, and entertains us for hours, it comes with a cost, according to tech author and entrepreneur Ben Parr.“As a result of our ...
by Stacey Soble
11 Points to Consider when Raising Your Prices
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...
by Zane Hagy
Upgrade Revolution: A Big Profit for Small Lashes
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are ...
by Stacey Soble
Upgrade Revolution: Keeping Nail Services Competitive
With budget nail salons in virtually every strip mall in towns, big or small, it’s become increasingly harder for salons and spas to compete on price alone in the nail arena.Amber Edwards, nail director for Mario Tricoci, with 14 locations ...
by Stacey Soble
Upgrade Revolution: Make Mine an Upgrade
For most salons, the majority of clients revolving through the doors tend to seek cutting or coloring services. A few years ago, Tiffany Conway, owner of CoCo Cheveux in South Portland, Maine, started leveraging this focused interest in hair by ...
by Stacey Soble
Service Spotlight: Citrus Crushed Pearl Massage
George the Salon in Chicago has introduced a new service, the Signature Citrus Crushed Pearl Massage, featuring crushed freshwater pearls and a blend of lime, mandarin, grapefruit and lemon oils, lotions and scrubs.“A beauty regimen worthy ...
Service Spotlight: Purifying Lodge Retreat
The Spa at Whiteface Lodge in Lake Placid, New York designed a service coordinated to the theme of the spa, creating a cohesive and exclusive atmosphere for guests. With ingredients like cypress leaves and juniper berries, the service, called ...
Service Spotlight: Hand-Applied Tanning Treatment at Mario Tricoci
A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel ...
The Relentless Rise of Instagram: Predictions for 2016
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...