Marketing & Advertising

Everything You Need to Know to Start a Blog

Blogging is a budget-friendly way to benefit your business long after hitting the ‘publish’ button. Interested in becoming a blogging master for your salon or spa? Use this guide by Millennium S.I. for creating powerful content that will help increase brand awareness, as well as your revenue.

Sponsored by Millennium Systems International

9 Industry-Proven Ways to Market Your Salon and Build Your Brand

Need some fresh marketing ideas for your salon? The secret to successful marketing involves a combination of brand awareness and fostering long-lasting relationships with your community. Millennium S.I. has put together the best beauty industry brand strategies to keep your marketing game strong.

Sponsored by Millennium Systems International

CHI Luxury Black Seed Oil Line

CHI Luxury Black Seed Oil hair care line rejuvenates, revitalizes, and fortifies hair with Black Seed Dry Oil. This oil known for its rich healing properties helps to revitalize hair for soft, supple and shiny results.

Marketing to the Thinning-Hair Client

How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.

STAMP 2017: Progressions' Email Campaign

Progressions designs a mother's day campaign for modern-day moms that sell more than $11,000 and earns it a 2017 STAMP award.

STAMP 2017: Lux Salon Spa's Website

With a talent agency theme, Lux Salon Spa creates a website that puts the focus on the team, and it picks up a 2017 STAMP award.

STAMP 2017: The Best and the Brightest in Salon Marketing

With 46 outstanding marketing ideas in 27 categories, SALON TODAY's Annual Marketing Program promises to ignite your promotional plans for 2018.

How Salons Market a Milestone Anniversary

Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.

STAMP 2017: Atelier's Clever Salon Signage

Atelier designs a mirror cling with a dry-erase component helping male guests pre-book their next appointments, and it picks up a 2017 STAMP award.

STAMP 2017: Interlocks' Merchandising Display

The team at Interlocks creates a travel-inspired merchandising display to introduce clients to Kerastase, earning it a 2017 STAMP award.

STAMP 2017: Nuovo Salon's Client Loyalty Programs

Nuovo Salon cut their paper use by developing a client loyalty card that serves two purposes, earning it a 2017 STAMP award.

STAMP 2017: Z Studio's Client Loyalty Marketing

Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.

STAMP 2017: Intoto's Employee Recruitment Materials

For Juut's new artist salon Intoto, Imaginal Marketing designs a cool recruitment piece, earning the salon a 2017 STAMP award.

STAMP 2017: Gene Juarez's Client Recruitment Materials

Gene Juarez develops a cool marketing tool that helps new stylists recruit clients, earning it a 2017 STAMP award.

STAMP 2017: ID Salon's Creative Business Cards

ID Salon includes clients and staff members in the design of its creative and ever-changing business cards, earning it a STAMP 2017 award.

STAMP 2017: Red 7's Mission Statement

Red 7 finds interesting new ways to share its kindness-inspired mission statement with guests, earning it a 2017 STAMP award.

STAMP 2017: Glow Beauty Boutique's Branding Strategy

Shelley North decides to paint her Glow Beauty Boutique's interior to match its sunshine-inspired branding, earning it a 2017 STAMP award.